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Internet Marketing Conference Tips: Brad Berens iMedia Connection

Sun, 17 Aug 2008 17:27:05 +0000

Here’s our second tip in a series of posts during the Search Engine Strategies conference in San Jose on “Getting the Most Out of Internet Marketing Conferences“. This one is from Brad Berens, Global Content Director for the esteemed ad:tech conferences and iMedia Connection. Brad also blogs about culture, new media, marketing and community over at Mediavorous.

First, accept that you can’t do everything– believe me I’ve tried! I’ve gone to events where I’m speaking, networking AND covering things up for a publication. That’s a 20 hour day and it shortens your life in a hurry. It’s important to think — before you get on that plane – about why you’re going and why you aren’t and make choices accordingly.
My second tip is to be strategic. Look at the agenda while you’re still at the office and choose a small number of things that you simply must do. By […]

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What Conferences Are You Attending?

Tue, 29 Apr 2008 05:58:32 +0000

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.
Over the past 3 years we’ve become very much involved with conferences and even becoming the first blog to be an official media sponsor for SES. Our focus in the past has been with search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year and focus on more conferences outside of search as the needs of our online marketing clients and agency continue to evolve and refine.
The conferences that I’m attending in the coming months include:

May: ACCM in Florida
Jun: PRSA Digital Impact in NYC
Jul: ad:tech in Chicago
Aug: Search Engine Strategies in San Jose
Sep: Blogworld Expo in Las Vegas
Oct: DMA08 in Vegas
Oct PRSA International Conference in Detroit
Nov: […]

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ad:tech New York Keynote: State of the Industry

Wed, 07 Nov 2007 09:02:48 +0000

Topics for this morning’s keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.
The panel was moderated by Randall Rothenberg, President and CEO of IAB. Panelists included:

Suzie Reider, Head of Ad Sales YouTube.com
Michael Barrett, EVP, Chief Revenue Officer Fox Interactive Media
Arianna Huffington, c-founder and Editor in Chief Huffington Post
Matt Freeman, CEO Tribal DDB Worldwide

Randy Rothenberg of the IAB started out with a brief overview citing promosing industry statistics: The interactive advertising industry is near $20 billion, there are over one billion internet users world wide and 80% of adults use the internet.Despite that progress and good news, the interactive advertising industry is at risk due to possible regulation from “anti consumer advocates”. The FTC has raised the spectre of regulation not only of cookies but reccommendations to implement opt in requirements for all ads. The regulation […]

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ad:tech NYC Day One Photos

Tue, 06 Nov 2007 13:12:55 +0000

Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go. I walked right off the plane and to the taxi area where a town car agreed to take me to Midtown for the same price as a cab. There is no substitute for a ride with legroom.
Upon arrival at the Hilton where the ad:tech NYC conference was being held, I ran into Patrick Gavin of Text Link Ads/Media Whiz. A great guy and very successful as well. I didn’t think to take a photo, but in case you don’t know him, he looks like that fellow on the show “The Bachelor”.

Next I ran into Bruce Clay who will speak Thursday on what is arguably the only session in the whole conference dedicated to search engine optimization. Unfortunately I have to fly out before the session.

In the press room I had the pleasure of […]

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ad:tech New York Blogger Bonanza

Sun, 04 Nov 2007 09:29:46 +0000

Next week I’ll be attending my last “blogging only” conference of the year, ad:tech New York, and possibly for quite a while. I will be performing blogging duties for the adtechblog.com along with Sara Holoubek, Richard Cacciato, Craig Peters, Steve Hall, Angela Natividad and Robert Gorell. With that many bloggers and over 10,000 people registered for the event, that’s what I call a blogger bonanza!
Attending conferences purely to blog has been great the past few years but speaking and performing editor duties for our media sponsorships has taken a much higher priority. Of course, when I am fortunate enough to be able to speak at a conference there’s always some blogging that goes along with it.
Since I am in NYC just for Tuesday afternoon and all of Wednesday, I’ll only be covering 3 sessions and exhibit hall observations for adtechblog but will post everything here at Online […]

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ad:tech Chicago Keynote: Building Brands in a Digital Age

admin — Tue, 07 Aug 2007 04:15:52 +0000

Note from Editor: TopRank Account Manager, Jolina Pettice recently attended the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is sharing notes and observations on a few of the sessions. Enjoy!
The second keynote speech at ad tech Chicago included a panel of leading marketing folks discussing how to build great brands in the digital age.
The panelists, including those below, shared their insight on building brands such as YouTube.com, Ponitac Sunfire, McDonalds and its recent collaboration with Shrek and the like:
Marc Landsberg, President, Arc Worldwide
Suzie Reider, Head of Advertising Sales, YouTube.com
Tor Myhren, Executive Creative Director, Executive VP, Leo Burnett Detroit
Robert Leverone, VP, Television, Dow Jones
An overarching theme of ad:tech this week was how to engage prospects and consumer in conversation with company and/or client brands.
Boyd Peterson, Senior VP, Consumer Research, Yankee Group Research who moderated the panel brought up a good point about consumers and […]

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ad:tech Chicago - Keys to Removing Creativity Roadblocks

admin — Tue, 31 Jul 2007 21:19:24 +0000

Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!
This morning I attended an absolutely fantastic session entitled: Aha! How to Ignite a Creative Spark at your Next Brainstorming Session presented by Jordan Ayan, CEO & Founder of SubscriberMail, LLC.
Creativity and the ability to be creative is a topic we have been discussing at TopRank quite a bit lately in order to provide the most effective campaigns and tactics for our clients.
However, we all run into creative roadblocks now and again. A common roadblock to creativity is what Ayan refers to as “Mental Models” and “Patterned Thinking”.
One of the first step Ayan led us through was letting go of our mental baggage by writing them all down on a colorful piece […]

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ad:tech Chicago - Failure is the New Success, Chris Anderson

admin — Tue, 31 Jul 2007 19:38:33 +0000

Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!
Ad:Tech Chicago kicked off this morning with a key note speech from Chris Anderson, Editor-in-Chief of Wired Magazine and author of The Long Tail.
A great session, Chris highlighted the shift in the marketplace away from the “One Size Fits All” mentality of decades past. According to Chris, the age of the blockbuster album, movie or product just might be over.
For example, NSnyc’s album ‘No Strings Attached’ released in 2000 is the all-time bestselling album and according to Chris, a record that will never be broken because no longer do consumers necessarily flock to what they are told is the best, most popular mind-blowing thing. Consumers are deciding for themselves what they want more […]

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