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Ralph Lauren iPhone App

Mon, 27 Oct 2008 02:35:31 +0000

One of the criticisms of scientists, engineers, and programmers has always been just because you can build something, doesn’t mean you should. While the Ralph Lauren iPhone app is much more benign than any piece of industrial or military hardware, it is equally as pointless.
The screen shot on the left is of the new Ralph Lauren iPhone Application. The applications only purpose is to show you items from the Ralph Lauren fashion line on your iPhone. The problem is you can’t do anything with it other than look at pictures or watch videos of the fashion shows. You can’t click a link and be brought to website where you can buy the products. You can’t email the names or descriptions of the products to yourself. You can’t take advantage of any GPS location aware functionality to see where you are in relation to any stores or outlets where you […]

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Seth Godin Wants to Cheat Advertisers with Fake Clicks

Fri, 22 Aug 2008 10:56:05 +0000

Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using or buying the service advertised. If you click on an ad and your purpose is to make sure the site owner or blogger gets money from the click, and you had no intent to buy or research, that is click fraud.
That kind of behavior comes from some belief that bloggers are entitled to get paid for their work wheter it’s valuable or not (see Adsense: Why Bloggers Don’t Get It). Bloggers need to realize just because a handful of lifestyle mommy bloggers are able to make a living blogging, there isn’t an unlimited market for […]

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SES San Jose: Search Advertising 101

Tue, 19 Aug 2008 18:03:23 +0000

When performing a search on Google, there are two different types of results that show up: the organic listings and the paid, or sponsored, listings. Organically ranked sites are those which Google finds most relevant for that search query. The paid listings show up because an advertiser is paying money to be ranked that highly for those phrases. When a searcher clicks on one of those listings, the advertiser is charged the cost per click price for that ranking, so hopefully the searcher will convert into a sale for that advertiser.
But what if you don’t know anything about search advertising or setting up a pay per click campaign? What are the best practices behind PPC? And how do you track conversions? This session at the end of Day 2 of SES San Jose goes over the basics of search advertising and how to implement it for success.
Dana Todd and Matt […]

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Performancing Ads Launches

Sun, 27 Jul 2008 15:04:14 +0000

If you’ve been reading blogs for any length of time it’s hard to miss the presence of those 125 x 125 square banner ads in sidebar. They represent a great opportunity for publishers to make money and monetize their blogs. The problem is unless you’re a big or well known blogger it’s tough to find people willing to advertise. It’s even more difficult if you aren’t technically inclined and aren’t comfortable monkeying with your code files every time you get a new advertiser. Lets not forget the biggest headache is chasing people down to pay bills.
So Performancing is launching an advertising network where you can sell those 125 x 125 ads. You set your price and how many ads you want to display. If you’re on wordpress you can download the plugin change one line of code and you’re good to go. They have instructions for other systems as […]

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