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SES San Jose Session: Pay Per Conversion

Mon, 18 Aug 2008 19:15:09 +0000

Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns.
Bryan Eisenberg, Co-founder of Future Now Inc., along with Brett Crosby, Group Manager for Google, shared insight to identify missed conversations and how to improve your landing page and increase PPC ROI.
Pay Per Conversion, as explained by Eisenberg, is a shift from our Pay Per Click mentality. No longer focusing our efforts to just get the click, but rather transforming those clicks into a business opportunity or conversion.
If we were to compare PPC to a direct mail piece, the ad would be like the envelope, but as we all know, what really matters is the offer contained inside.
So, why do we fail to convert?

The […]

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Google: “You are not getting the option to cancel your account”

Sat, 10 Nov 2007 06:45:09 +0000

I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:
“Thank you for your email. I am sorry to hear that you want to cancel your AdWords account. After reviewing your account, I see that you have not submitted your billing information, so your account was never activated. Therefore, you are not getting the option to cancel your account.”

You’d think it would take as much time to just delete as it did to “review” the account and write the email saying “no”. I am curious what the policies are with other search engines that offer paid search advertising? If someone creates an account and then decides not to use it, do they […]

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