The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse into the vast depth of knowledge from Dave McClure of 500 Hats who offered some pirate speak, “AARRR” to help delegates remember his model for building web businesses.
Hiten Shah of CrazyEgg and KISSmetrics provided practical examples and Vanessa Fox of Ignition Partners and Nine By Blue offered a combination of SEO centric tips, analytics and examples.
First up was the Web 2.0 Pirate, Dave McClure with his “AARRR” model:
Acquisition - Where users come to your site from the web
Activation - First positive experience
Retention - Keep them coming back
Referral - Refer others to the site
Revenue - Users conduct some kind of monetization behavior
Startups need to decide what their business model is going to be. For many startups, the key is to focus on:
Getting users - Acquisition, referral
Driving usage - Activation, retention
Making […]
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Written by on April 22nd, 2008 with no comments.
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The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.
The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.
I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.
Michael Sack started 0ff with a story about why milk is always in the back of the supermarket.
Since milk has a short shelf life, shoppers are more likely to run in and pick some up. Since it is placed at the back of the store, shoppers are more likely to walk past and pick up other tasty items, increasing […]
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Written by on March 18th, 2008 with no comments.
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A full house was in attendance for this SES NY session in which panelists discussed how to squeeze the most out of analytics and turn data into action.
Specifically, Avinash Kaushik, Author, Blogger, Analytics Evangelist from Google shared the following.
3 Tips to Getting More out of Analytics
1. Measure bounce rate
As Avinash described this is essentially when someone comes to your website, vomits and leaves. OR in a less disgusting but not as funny way this is a visitor who having not found what they were looking for left the site immediately.
Be sure to measure bounce rates to understand the number of individuals who are abandoning the website. While some of the traffic will be irrelevant and therefore always likely to bounce, the majority are bouncing because the information they want (while it may be on your website) is not at their fingertips.
Reduce bounce rates by […]
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Written by on March 17th, 2008 with no comments.
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Google Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about:
Filter out domains. Let’s say your Google Analytics code somehow got on another site and your stats were getting tainted with irrelevant data. No problem. You can create a filter to not count anyone from specific domains you add in. Oddly enough, you can also filter out your own domain so your stats flat line. Not a good idea to do that though.
Track document downloads or specific links. Adding a small piece of JavaScript to any link will tell Google to track when someone clicks on that link. This works for PDFs, Word documents, email address’ and external links. It also works if you want to see which two links on the same page are […]
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Written by on February 14th, 2008 with no comments.
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There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.
Many of the metrics tools used for blogs are also used for basic web site analytics. That makes sense because many blog initiatives do not have the same kind of budget as web site marketing programs do. Therefore, the analytics employed tend to be low(er) or no cost.
Regardless of the purpose, I’ve assembled a list below of the various tools we use, or have tested to report onsite blog metrics. Pick the service or […]
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Written by on January 17th, 2008 with no comments.
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While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.
http://www.youtube.com/watch?v=wjyoABxpbQU
Be sure to check out the TopRank channel on YouTube for more SEO interviews.
Sponsored By: WebmasterWorld Pubcon Las Vegas The SEO conference we’ve been waiting all year for.
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Written by on December 5th, 2007 with no comments.
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In a morning session, here at SES Chicago, attendees had the chance to learn from and interact with folks from the world of Web Analytics.
In particular, if you’ve been wondering what’s new with Google Analytics, I’ve got the scoop for you.
Kristen Nomura, Sr. Account Manager at Google Analytics briefed us on 3 new features and why they are important.
1. Internal Site Search Now Available
Internal Site Search and reporting is now available. This allows you to gain more insight into:
-what keyword phrase was searched
-who searched
-when did they search and
-from what pages are visitors searching most often
This data can definitely take analytics to the next level, if you’re not already tracking this data, by understanding what the visitor is looking for after reaching the site.
In particular, knowing on which page most visitors are using the search tool can indicate page(s) on the website in which the […]
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Written by on December 3rd, 2007 with no comments.
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With our involvement in the PR, search and direct marketing industries through consulting and speaking at conferences, we’ve seen a huge boost in resources allocated to understanding and implementing various social media marketing tactics.
Despite that, the meaning of social media as a marketing/PR channel doesn’t seem to extend outside personal universes of interest. ie, search marketers often look at social media as using tools like Digg or StumbleUpon to drive web site traffic. PR practitioners often see social media as a branding tool using sites like YouTube & Facebook.
Regardless of the intent, social media marketing efforts are moot unless methods of measurement are in place. Which leads me to the Reader Poll Question:
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
I wanted to keep the actual poll options brief and am really looking forward to seeing specific tools and their […]
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Written by on November 21st, 2007 with no comments.
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Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go. I walked right off the plane and to the taxi area where a town car agreed to take me to Midtown for the same price as a cab. There is no substitute for a ride with legroom.
Upon arrival at the Hilton where the ad:tech NYC conference was being held, I ran into Patrick Gavin of Text Link Ads/Media Whiz. A great guy and very successful as well. I didn’t think to take a photo, but in case you don’t know him, he looks like that fellow on the show “The Bachelor”.
Next I ran into Bruce Clay who will speak Thursday on what is arguably the only session in the whole conference dedicated to search engine optimization. Unfortunately I have to fly out before the session.
In the press room I had the pleasure of […]
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Written by on November 6th, 2007 with no comments.
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Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we’ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That’s why I think this new report from Marketing Sherpa may be of interest.
You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.
The nuts and bolts of the Landing Page Handbook includes advice on page design, copy writing, tip on getting conversions via search, email, B-to-B, ecommerce and blogs plus over 100 landing page examples. There’s also research data from the Sherpa “Marketers […]
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Written by on November 5th, 2007 with no comments.
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