Whether to blog or not and exactly how to do it are big questions for many companies that have not jumped on the business blogging bandwagon yet. For companies that want to learn, there are many channels to choose from ranging from the many articles we’ve written on blog marketing and more recently, this roundup of news stories from the social web:
Blogging Becomes Mainstream - eMarketer article by Senior Analyst Paul Verna, “Blogging has become so pervasive and influential that the lines between blogging and the mainstream media have disappeared.” Data from a survey run by Technorati and Decipher.
Why Pharma Fears Social Networking - Not all indusries are keen on blogging and this article from BrandWeek explains the push behind the Pharmaceutical industry to get on board with social media.
RSS Adoption at 11% and it May Be Peaking, Forrester Says - Steve Rubel points out a Forrester report that indicates […]
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Written by on October 21st, 2008 with no comments.
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Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
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Written by on October 1st, 2008 with no comments.
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Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
Read the Rest of the Article…
Written by on October 1st, 2008 with no comments.
Read more articles on corporate-blogging and Jessica and MIMA summit 08 and online-marketing and MIMA Summit and Blogging and interactive marketing and Blog Marketing and Online Marketing.
I wonder how many people reading this blog right now work for a company that:
1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level
Well, I’ve got some really good news. On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.
TopRank has been tasked to source speakers and moderate a panel at Blog World Expo on “Search Engine Optimization and New Media”. We have an impressive panel with Michael Gray aka graywolf, Brian Clark of Copyblogger.com and Stephen Spencer of Netconcepts. An impressive lineup on […]
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Written by on September 11th, 2008 with no comments.
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Moderator Dana Todd & Lee Odden
Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.
One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.
It’s far more realistic to implement blogs for specific purposes such as product communications, online newsroom, thought leader/strategy, customer support/communications, news, branding, advice/tips, aggregation of content in specific topics and many more. Regardless of the purpose, each blog implementation and ongoing management […]
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Written by on August 21st, 2008 with no comments.
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You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from blogs to mainstream publications like the New York Times and Minneapolis Star Tribune are always looking for ways to make it easier for readers to save and share content.
There are a variety of tactics including social bookmark links, icons, multi-purpose buttons, browser add-ons, bookmarklets and other tools and scripts that can be added to a website to encourage visitors to promote content. The question is, how are people using them?
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Are content owners adding in social buttons because they provide value to their users? Or are they just taking up space and virtually ignored?
Sponsored By: Search Engine Optimization
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Written by on July 11th, 2008 with no comments.
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This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer.
Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question.
Jason: What are three things you want to know?
Less tools and tactics and more to how you’re applying this, illustrating the value of it
More about blogger relations
Strategy and context. Enough about tools. Are blogs for every organization?
My observation is that based on these questions, it seems many of the PR professionals in the audience are not sold on blogs per se, and tools/tactics are premature. They want to know if a blog makes sense or not, does it fit within an overall communications plan.
Social media is about community not an audience.
Ironically, […]
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Written by on June 10th, 2008 with no comments.
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The Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.
Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.
Own a Niche
Owning a smaller niche is an easy way to starting building personal brand
#1 player gets more play in the media
Make Formatting a Priority
Ensure you have a clean appealing design
Highlight best practices
Include an “About Us” page
Make it easy for press to contact
Leverage pictures/video/sketchcasting
Write clearly
Write headlines like a wire service writer
Use simple words and short sentences
Use bulleted lists/headers/sub-headers
Filter
Create Google news alerts
Custom RSS feeds
Save drafts and refine before publishing
Social interaction
Comment and link out
Create community based ideas
Ask for feedback BEFORE launching
Actively solicit feedback and reply to comments
Write for others
Network offline
Don’t be afraid of controversy
Get people to talk about you
Regularity
Pre-write draft posts for future ideas
Offer tools or bolt on community stuff like job […]
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Written by on February 28th, 2008 with no comments.
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In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured. Recently there has been some dialog and commentary on certain SEM channels about upcoming harder economic times calling for SEO to be taken back to the basics: “Textbook SEO” as Mike Grehan would put it. I disagree with the premise that companies should stop experimenting with new tactics and stick with the fundamentals. Effective SEO in any economic environment means getting more creative, not mundane.
“As search engines evolve with features such as personalized, social and unified search, so must marketers evolve — especially those on a budget.”
What the article in Target Marketing and this post look at are creative content creation and promotion approaches to optimizing not only small business web sites, but any web site, using a […]
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Written by on January 18th, 2008 with no comments.
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In a recent study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs, it was found that blogs are are a regular source for journalists for improving the speed of reporting news as well as guiding tone, but not for improving quality:
Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
Nearly 70 percent of all reporters check a blog list on a regular basis
One in four reporters (27.7%) have their own blogs
About one in five (16.3%) have their own social networking page
Almost half of reporters (47.5%) say they are “lurkers”
Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting
With this kind of insight, I can’t imagine why a company that’s engaged in media and public relations activities wouldn’t start a company blog or […]
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Written by on January 10th, 2008 with no comments.
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