I wonder how many people reading this blog right now work for a company that:
1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level
Well, I’ve got some really good news. On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.
TopRank has been tasked to source speakers and moderate a panel at Blog World Expo on “Search Engine Optimization and New Media”. We have an impressive panel with Michael Gray aka graywolf, Brian Clark of Copyblogger.com and Stephen Spencer of Netconcepts. An impressive lineup on […]
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Written by on September 11th, 2008 with no comments.
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The Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.
Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.
Own a Niche
Owning a smaller niche is an easy way to starting building personal brand
#1 player gets more play in the media
Make Formatting a Priority
Ensure you have a clean appealing design
Highlight best practices
Include an “About Us” page
Make it easy for press to contact
Leverage pictures/video/sketchcasting
Write clearly
Write headlines like a wire service writer
Use simple words and short sentences
Use bulleted lists/headers/sub-headers
Filter
Create Google news alerts
Custom RSS feeds
Save drafts and refine before publishing
Social interaction
Comment and link out
Create community based ideas
Ask for feedback BEFORE launching
Actively solicit feedback and reply to comments
Write for others
Network offline
Don’t be afraid of controversy
Get people to talk about you
Regularity
Pre-write draft posts for future ideas
Offer tools or bolt on community stuff like job […]
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Written by on February 28th, 2008 with no comments.
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While doing some research for a presentation, I was checking out the WordPress.com site on “types of blogs” looking for creative ways to categorize them. And what did I come upon, but this page which separates blogs types into two overall categories of “popular” and “banned”. Guess where SEO blogs fall? Sigh.
Even our dear WordPress which so many search engine optimization professionals sincerely love and prefer as a blogging platform, is misinformed or at least, subject to making sweeping generalizations. This is the “banned” category:
And here are some examples of blogs that are banned from WordPress.com (all of these fall under the general heading of “spam blogs”, or splogs, and we will be deleted as soon as we find them or they get reported):
Scraper blogs: Blogs that take content from other blogs and re-publish it without permission (this is sometimes called scraping). If a blog contains all or mostly […]
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Written by on February 10th, 2008 with no comments.
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If someone has a better photo, please link in the comments
On day three, the last day of sessions at WebmasterWorld Pubcon here in Vegas, I participated on a panel called, “Search and Blogging Reporters Forum” with Rand Fishkin and Andy Beal.
Moderation duties handled by Mike McDonald. Basically, it was a round table-style discussion about blogging in the SEO industry as well as blogging as a marketing tool. There were some good points about using blogs as a public relations tool as well as some debate about hosting team blogs separately or all under the company domain name.
There was some nice back and forth with Andy and Rand plus great questions from Mike and the audience.
Fortunately, there was a celebrity crew of bloggers covering this session including Lisa Barone, Tamar Weinberg and Jane Copeland so you can read more details on their respective posts.
Sponsored By: Need to learn SEO? […]
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Written by on December 7th, 2007 with no comments.
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When talking with TopRank or M&O Account Teams about new clients, it is inevitable that I will ask if there is a blog involved. There are simply too many advantages to enabling a web site with fresh, themed content that is well structured for SEO benefits and that also offers a great platform for creative promotion, not to consider it in the online marketing mix. However, the mis-perceptions about what a blog is and is not abound, even with self-described “blogging experts”.
Despite that, I think it’s a perfectly reasonable question for a company to ask: “Why should we have a blog and what will it do for us?” Answering that question in the most effective way possible starts with understanding the business and marketing goals of the company. Too many SEOs and blogging consultants focus on the mechanical capabilities of a blog and not on the business […]
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Written by on October 3rd, 2007 with no comments.
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