Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
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Written by on October 1st, 2008 with no comments.
Read more articles on corporate-blogging and Jessica and MIMA summit 08 and online-marketing and MIMA Summit and Blogging and interactive marketing and Blog Marketing and Online Marketing.
Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
Read the Rest of the Article…
Written by on October 1st, 2008 with no comments.
Read more articles on corporate-blogging and Jessica and MIMA summit 08 and online-marketing and MIMA Summit and Blogging and interactive marketing and Blog Marketing and Online Marketing.
Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally “buzzing” conference I’ve been to in a while. Bloggers are opinionated, natural networkers. Many bloggers might not be as open in other situations, but here amongst several thousand other like-minded individuals, people open up. Plus, it’s Vegas baby.
Here are a few of my favorite photos so far from Blog World Expo:
The audience during the “Blogs and PR” panel I was volunteered to join at the last minute. Fun!
Blog World Expo Founder Rick Calvert and Programming Chair Dave Taylor
Beautiful people blog too: Valerie Combs and Brian Solis
Chris Brogan aka ‘Jones Soda Famous” and moi
Woot Woot for the Blog Team! Geoff Livingston and David Berkowitz
Making new connections: Toby Bloomberg of Marketing Diva & Steve Hall of AdRants
Rohit Bhargava and me post interview
TechSet Pool Party at Bare in Mirage
Hanging out at the TechSet Party: George Athannassov, […]
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Written by on September 21st, 2008 with no comments.
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With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven’t noticed.
There’s an ongoing dance of sorts between search engines like Google and the search engine optimization community. They both want a win/win for the searcher (relevant results) and for the same reasons (revenue) but from different perspectives. Google uses the content of web sites against which to run its ads and make money for itself and it’s advertising clients. SEO consultants optimize those web sites to rank higher in the “free” or non-ad portion of the search results for a fee in order to drive traffic to increase their client’s sales.
When those web sites need outside marketing help to optimize content, build links and related services to rank higher and motivate more click throughs, Google offers […]
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Written by on September 17th, 2008 with no comments.
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I wonder how many people reading this blog right now work for a company that:
1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level
Well, I’ve got some really good news. On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.
TopRank has been tasked to source speakers and moderate a panel at Blog World Expo on “Search Engine Optimization and New Media”. We have an impressive panel with Michael Gray aka graywolf, Brian Clark of Copyblogger.com and Stephen Spencer of Netconcepts. An impressive lineup on […]
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Written by on September 11th, 2008 with no comments.
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One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.
In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.
Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?
I was a Variety […]
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Written by on September 8th, 2008 with no comments.
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We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.
Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring
The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank, we’re running both a internet marketing agency and a public relations practice, so we’ve always counseled our clients on the use of targeted keywords during interviews and in communications with the media as well as with content published to the web. In a push and pull PR strategy, keywords are used to optimize content and digital assets to enable the media to pull themselves to a client’s news.
Optimize your […]
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Written by on August 29th, 2008 with no comments.
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Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they’re already doing for the benefit of their online audiences and better search engine visibility?
The answer to those questions lies in an analysis of the content creation processes within the overall organization. Companies like TopRank call that process consulting but in the meantime, here are 5 tips for those active in an industry to re-purpose content for the web.
Get more power out of PowerPoint - Turn PowerPoint decks into articles and/or blog posts and vice versa. It’s smart marketing anyway, to build supporting editorial visibility to a topic you’re speaking on at conferences, with prospective clients or other situations requiring PowerPoint. Why not leverage the […]
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Written by on August 26th, 2008 with no comments.
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Moderator Dana Todd & Lee Odden
Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.
One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.
It’s far more realistic to implement blogs for specific purposes such as product communications, online newsroom, thought leader/strategy, customer support/communications, news, branding, advice/tips, aggregation of content in specific topics and many more. Regardless of the purpose, each blog implementation and ongoing management […]
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Written by on August 21st, 2008 with no comments.
Read more articles on Marketing PR Conferences and search-engine-optimization and sessanjose08 and Add new tag and blog-seo and Blog Marketing and SEO Tips and search engine strategies and Blogging and SEO and toprank and Online Marketing.
Lists and ranking resources can be tough and controversial. A while back we ranked top blogs on the topic of search engine marketing (SEO and PPC) that publish their RSS subscriber counts via Google’s Feedburner.
With changes in the search marketing industry, one can logically wonder, “How many SEM blogs really still post about search marketing?” To help answer that question, we took a look at 10 of the top search marketing blogs by RSS subscriber counts using the Wordle “word cloud” tool:
Matt Cutts
Search Engine Land
SEOmoz
Search Engine Watch
Search Engine Roundtable
Search Engine Journal
Online Marketing Blog
Search Engine Guide
Marketing Pilgrim
Pronet Advertising
What do you think? Interesting results.
Keep in mind of course, that these Wordle word cloud images are based on a single day snapshot of the home page, not the entire site. However, it’s still interesting to see the visualization.
Sponsored By: SES San Jose 2008 - Sign Up Now Save 10% with this code: […]
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Written by on August 12th, 2008 with no comments.
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