Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I’m happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah Owyang, Brian Solis and David Meerman Scott is very humbling.
Lists are always controversial by nature as they exclude and include based on criteria that rarely satisfy everyone. But we’re happy to be included all the same and a big thanks goes to the TopRank team that’s been liveblogging conferences over the past two months of consideration for this list.
Here’s the complete list of 42 top content marketing blogs:
1 Online Marketing Blog
2 Copyblogger
3 Writing on the Web
4 Influential Marketing Blog
5 Web Ink Now
6 Marketing with Meaning
7 Nigel Hollis
8 Conversation Agent
9 Buzz Marketing for Technology
10 Post Advertising
11 […]
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Written by on November 16th, 2008 with no comments.
Read more articles on junta42 and marketing-blogs and content marketing and blog-list and Blogging and TopRank News and Online Marketing.
Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they’re already doing for the benefit of their online audiences and better search engine visibility?
The answer to those questions lies in an analysis of the content creation processes within the overall organization. Companies like TopRank call that process consulting but in the meantime, here are 5 tips for those active in an industry to re-purpose content for the web.
Get more power out of PowerPoint - Turn PowerPoint decks into articles and/or blog posts and vice versa. It’s smart marketing anyway, to build supporting editorial visibility to a topic you’re speaking on at conferences, with prospective clients or other situations requiring PowerPoint. Why not leverage the […]
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Written by on August 26th, 2008 with no comments.
Read more articles on repurpose content and sourcing content and content marketing and SEO Tips and Blogging and SEO and Online Marketing.
When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those?
People like Eric Ward pioneerd the practice of promoting web sites editorially resulting in links from these sorts of resources. Links had to come from relevant sources otherwise the traffic was irrelevant.
Google came on the scene with PageRank and boosted the value of bot detected links. Search engine quality improved substantially but opportunistic webmasters and eventually SEOs, identified and took advantage of as many methods of link acquisition as possible. Many of those links being topically relevant and many completely out of context. Think “link farm”.
The ongoing back and forth between search engine efforts at improving quality and website marketers finding shortcuts or even ways to […]
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Written by on August 6th, 2008 with no comments.
Read more articles on content promotion and web site marketing and content marketing and Link Building and SEO and toprank and Online Marketing.
Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus on keyword optimization of content and getting links as independent tactics. Today, it’s a different story.
Of course many of the basics of SEO still apply, such as keyword research, on-page optimization of existing content and solving crawling issues. But attracting links and creating new content are no longer separate tasks. They’re interdependent.
The success formula for content centered link building is simple:
Establish distribution channels such as blog/RSS, email list, social networks, social content
Plan content creation with the audience and keywords in mind
Promote the content socially, via email, RSS or other outbound methods
Watch the links roll […]
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Written by on May 7th, 2008 with no comments.
Read more articles on linking and search engine optimizaiton and content marketing and content and SEO and Link Building and Online Marketing.