Organic search (SEO) success is based fundamentally on keywords and links. You can also make a pretty easy correlation between that and the combination of messaging and media pickups important in public relations efforts.
Search engines like Google advise webmasters to create great content and let important web sites in your industry know (to attract links). Some of the best link sources are the hardest to achieve, such as a link in a story published at a major publication or even a industry niche publication.
This is where PR and SEO savvy can combine like Yin and Yang to create competitive advantages and extend the value and reach of your online marketing/media relations efforts. Some of the public realtions tactics that can affect search engine optimization results include:
Contributing articles
Pitching stories to journalists
Blogger relations
Press release distribution
Social media PR
These are tactics aimed mainly at achieving some PR focused result such as media coverage and […]
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Written by on October 16th, 2008 with no comments.
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TopRank Online Marketing has been fortunate to present at the Direct Marketing Association annual conference for 4 years in a row and a 5th appearance several years before that. (See photos from DMA07 here) Over 10,000 marketers attend the DMA show making it the largest marketing conference in the world and with this year’s show being held in Las Vegas, it should be another great event.
The DMA has traditionally been known as an organization steadfast in marketing principles and rooted in traditional marketing education but has made quite a bit of progress in the online marketing space with it’s Search Engine Marketing Certification program and upcoming attention to social media. In fact, this year’s DMA08 show includes online marketing sessions on:
Affiliate marketing
Consumer generated content
Blog marketing
Email marketing
Pay-per-click advertising
Online public relations (TopRank)
Search engine optimization
Social networking
Web analytics
That lineup of conference programming is really filling out and offering companies that “get” direct marketing, an […]
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Written by on October 13th, 2008 with no comments.
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SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.
Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.
Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.
Here’s why they are so cool:
1. If your site is reviewed, you get free consulting from the best minds in the industry. Search marketing experts charge anywhere from $250-$500+ an hour. Even if a three or four-person panel spends just 15 minutes reviewing your site, you are seeing remarkable value for your money. I’ve seen panels suggest one site tweak that ended up […]
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Written by on August 21st, 2008 with no comments.
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I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.
Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:
Aug 20, 2008 - Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)
Sep 18, 2008 - OMMA Global, NYC
Panel: “Digital Asset Optimization”
Sep 20, 2008 - Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media”
Media Sponsor
Oct 16th - DMA08, Las Vegas
Workshop: “SEO and Public Relations”
Oct 25 & 27 - PRSA International Conference, Detroit
Panel: “Future of PR and New Media”
Workshop: “SEO for News Content”
Nov 12, 2008 - WebmasterWorld Pubcon, Las Vegas
Presenting: […]
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Written by on August 14th, 2008 with no comments.
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Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.
Over the past 3 years we’ve become very much involved with conferences and even becoming the first blog to be an official media sponsor for SES. Our focus in the past has been with search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year and focus on more conferences outside of search as the needs of our online marketing clients and agency continue to evolve and refine.
The conferences that I’m attending in the coming months include:
May: ACCM in Florida
Jun: PRSA Digital Impact in NYC
Jul: ad:tech in Chicago
Aug: Search Engine Strategies in San Jose
Sep: Blogworld Expo in Las Vegas
Oct: DMA08 in Vegas
Oct PRSA International Conference in Detroit
Nov: […]
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Written by on April 29th, 2008 with no comments.
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Since I arrived on the tail end of the DMA07 show, I haven’t taken as many photos as I’d like, but here are a few so far.
Welcome to DMA07
Matt Bailey, Heather Lloyd Martin, Detlev Johnson
Wrestling a microphone on the Link Building Panel
Daron Babin Glamour Shot
Exhibit Hall - Where are all the SEM vendors?
The DMA ECHO Awards included a search marketing category for the first time and I was a judge.
Upgraded room view at the W Hotel. Nice!
Sponsored By: SES ILM:07 Interactive Local Media Search Engine Strategies Local Nov 28-30 Los Angeles, CA
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Written by on October 17th, 2007 with no comments.
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Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world. On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.
Then on Thursday, I will be presenting as part of a post conference workshop on new media, specifically social media, with Joseph Jaffee of Crayon. Wednesday afternoon and Thursday morning Joseph is covering blogs, podcasting, video casting and Second Life/virtual worlds. Thursday afternoon I will be presenting on social bookmarking and SEO as well as a grab bag session on Yahoo! Answers, Facebook, YouTube and Flickr. I might have picked a slightly different mix of applications to talk about but then again the topic selection wasn’t my call.
I was to speak on the social bookmarking panel at SMX Social Media in […]
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Written by on October 13th, 2007 with no comments.
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This week will be some light blogging for me as I’ll be on vacation for the rest of the week. We decided it would be a Cirque du Soleil - fest so where better to go for that than Las Vegas? We’ll see 3 of the Cirque shows there so hopefully it will satisfy any urges for peculiar French inspired circus acts for a while.
While in Las Vegas it’s possible, but unlikely, we’ll run into some of the search marketers speaking at the Shop.org conference. In fact, there’s one session on link building with Stephan Spencer and Eric Ward who I am speaking on the same topic with at the DMA07 show “Desperately Seeking Links” in Chicago Oct 16. Other SEMs on the Shop.org linking panel include Neil Patel from ACS and Rebecca Kelley from SEOmoz.
Speaking of SEOmoz, congrats goes out to Rand and Gillian on their recent funding.
Other upcoming […]
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Written by on September 19th, 2007 with no comments.
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