TopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers.
On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.
Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.
To help educate in-house and agency side direct marketers on how to […]
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Written by on November 19th, 2008 with no comments.
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TopRank Online Marketing has been fortunate to present at the Direct Marketing Association annual conference for 4 years in a row and a 5th appearance several years before that. (See photos from DMA07 here) Over 10,000 marketers attend the DMA show making it the largest marketing conference in the world and with this year’s show being held in Las Vegas, it should be another great event.
The DMA has traditionally been known as an organization steadfast in marketing principles and rooted in traditional marketing education but has made quite a bit of progress in the online marketing space with it’s Search Engine Marketing Certification program and upcoming attention to social media. In fact, this year’s DMA08 show includes online marketing sessions on:
Affiliate marketing
Consumer generated content
Blog marketing
Email marketing
Pay-per-click advertising
Online public relations (TopRank)
Search engine optimization
Social networking
Web analytics
That lineup of conference programming is really filling out and offering companies that “get” direct marketing, an […]
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Written by on October 13th, 2008 with no comments.
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Lee and Rob at PRSA International 2007
On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.
Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines“, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.
Rob will present on the importance of SERPs (search engine results pages) as shelf space and the need to impact underlying conversations. He’ll also share insights on conversation mining and engagement approaches.
I will be covering:
Search […]
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Written by on May 18th, 2008 with no comments.
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With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.
Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Every company and each person has unique needs which may be met by a conference depending on the subject matter, timeliness of topics and current knowledge level […]
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Written by on March 10th, 2008 with no comments.
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