I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – email marketing. Thankfully I didn’t have to wait long to dive right in as it was part of the Summit Kick-Off Breakout session: Deep Dive Discussion Series.
Jamie Schissler, Strategy Director at Avenue A – Razorfish, the presenter for “The Changing Face of Email” session shared with the MIMA audience that as the role of email evolves, so too will its impact.
So why will the email marketing strategies of yesterday not work for email marketing success today?
A few key answers and issues that were stressed in the session that and I would like to focus on in order to answer this question were:
Deliverability
Test & Measure
There are far more distractions as well as competition than […]
Read the Rest of the Article…
Written by on October 1st, 2008 with no comments.
Read more articles on Add new tag and mimasummit08 and conference and MIMA Summit and interactive marketing and Email Marketing and Online Marketing.
This announcement might be a bit early, but I think the last Marketing Sherpa Email Summit sold out pretty quickly. This is an event (in Miami February 24th-26th) that’s near and dear to TopRank’s marketing consulting services which are made up of: search, PR and email marketing. Out of those three “legs”, email marketing is by far the most productive in terms of ROI and conversion rates.
What’s great about this conference is that it’s all about email and nothing else. Sliced and diced into 3 tracks (BtoB, Advanced BtoC and Operations) as well as 5 general and 36 breakout sessions, there’s “something for everyone”, as they say. There’s also an opportunity to get “certified” as an email marketing expert through a package that includes both the Summit and an online course.
If you’re hungry for email marketing goodness sooner than later, here’s a tasty snack: Marketing Sherpa’s 2008 […]
Read the Rest of the Article…
Written by on December 11th, 2007 with no comments.
Read more articles on email marketing benchmark guide and marketing sherpa and Email Marketing and Search Industry News.
One of the most effective online marketing services M&O/TopRank implements for clients in addition to SEO and public relations is email marketing. Within our direct and email marketing practice there are several, very talented people responsible for this success, one of which is M&O co-founder, Julie Brue.
Whether it be list development, landing page QA or email analytics, Julie is an excellent campaign manager and client advocate. Below is an article Julie has been so kind to contribute covering some of the “whys” and high level “how to’s” of implementing a successful email marketing program.
In today’s ever changing and evolving world of blogs, IM, social networks and consumer disdain towards traditional advertising, it is a wonder how any marketing message reaches its intended audience. After all, each marketing message distributed is competing for the attention of its recipient with a multitude of other communication vehicles every second of the day.
The key […]
Read the Rest of the Article…
Written by on September 24th, 2007 with no comments.
Read more articles on email marketing tips and julie brue and email marketing services and clickz specifics and Other Events and Email Marketing and Online Marketing.
A few months ago my husband and I were spending our free time cruising dealership lots after the dealerships had closed researching cars. However, we kept running into dead ends with dealerships who close their lots in the evening hours. Some of you might be thinking, “Why not shop for cars after hours online?”. We did that but still wanted to see for ourselves.
This got me thinking about how much business a dealership might be losing by not letting people cruise the lots in the off hours. We certainly didn’t take the time to go back to the dealerships during business hours, we just assumed they didn’t have what we wanted and kept on searching.
Assuming that the dealerships close their lots due to a company policy, I pose this question: “What are you to do when there are obstacles in the way of marketing to prospects?”
My immediate thought was for […]
Read the Rest of the Article…
Written by on September 20th, 2007 with no comments.
Read more articles on direct mail and Email Marketing and Online Marketing.