enterprise social media

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Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco

As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies.
To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first ever group interview with 4 speakers from some of America’s best known brands to share their insights on defining, justifying, testing, outsourcing, measuring and continuing to learn about social media for the enterprise.

Tim Collins, Senior Vice President of Experiential Marketing, is a eleven year veteran of Wells Fargo.  He manages sponsorships, events, virtual worlds, social media, etc.  He also has “Only at Wells Fargo” responsibilities including History Museums and an active Stage Coach Appearance program.

As Public Relations Manager, Debbie Curtis-Magley leads social media strategy, policies, and practices at UPS. Her role includes overseeing online monitoring, […]

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Written by on October 22nd, 2008 with no comments.
Read more articles on blogwell and corporate social media and big brand social media and enterprise social media and Social Media and Other Events and Online Marketing.

Scott Monty Interview - Tips on Social Media for Large Companies

Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.
This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.

http://video.google.com/videoplay?docid=-7593148891752653939

You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.
We shot this video on top of the Maker’s Mark RV parked in the Blog World Exhibit hall and you’ll have to forgive my sad camera movement technique. I think it’s time to invest in “real” video equipment, something that’s long overdue since we’ve been shooting interviews at confernces […]

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Written by on September 22nd, 2008 with no comments.
Read more articles on enterprise social media and ford and ford social media and scott monty and bwe08 and Blog World Expo and interview and Other Events and Marketing PR Conferences and Social Media.