The following is a Guest Post from Joe Hall.
The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in the dust, while innovative startups are reaping all the benefits.
New evidence is starting to come to light that Web 2.0 sites like Zillow.com and Trulia.com are gaining more traction and market share then nationally franchised brand named sites. To get a better understanding of why these sites are doing so well, lets take a look at four sites in particular. On the Web 2.0 side we are going to discuss Trulia.com and Zillow.com on the brand name side we will take a look at RE/MAX and Century 21.
Zillow is a Web […]
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Written by on August 13th, 2008 with no comments.
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The following is a Guest Post from Amber Benedict.
A client of mine emailed me in a panic, saying two of their affiliate PPC sites have been “tagged” by Google Adwords for violation of the Google double serving policy. “Tagged” meaning that Google is planning to take down my clients’ paid ads for violation of the policy. The Google double ad serving policy, according to my Google rep, states that, “Any client that offers the same products or services at similar price points as other advertisers without significant differentiation in terms of website content may run into this policy.”
Google also states that it’s important to note that they’re not shutting down an advertisers account per say, advertisers are simply entering a ‘pre-auction’ with other advertisers who are selling or offering the same products at the same selling price. The affiliate or re-seller who wins the pre-auction will show in the final […]
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Written by on August 11th, 2008 with no comments.
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The following is a Guest Post from Everett Sizemore.
The ethics of paid links aside (we all know how Michael Gray feels about that already) the best paid links don’t usually come from a network or broker, and aren’t generally thought of as ‘paid links’ in the first place - though they are. In fact, they don’t even come from someone who knows what a nofollow tag is, or why selling links is against Google’s guidelines. And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).
Here are five search queries to help you find such links:
Yahoo (links lead to […]
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Written by on August 8th, 2008 with no comments.
Read more articles on queries and sponsoring and sponsors and Link Development and Guest Posts and Blogs and Link Building and Blogging.
The following is a Guest Post from Michael Martin.
When performing SEO its best to first implement the KISS strategy, Keep It Simple S…..
Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links.
KISS SEO would include, but not limited to:
Unique TITLE tag for each page that includes your page’s targetted keyword(s) plus the benefit followed by Company/Site name.
Unique META Description tag for each page that should be used to enforce the page’s usefulness and be the marketing pitch to the visitor.
A CSS styled H1 tag centered around the page’s main keyword(s) focus - as a side note when I spoke with Matt Cutts at SMX Advanced he said Google doesn’t weigh the H1 tag any heavier than an H2 or H4, but it shouldn’t be used more than once.
Content that is both informative, unique, and useful by fulfilling a need of your target audience.
URLs in a non-dynamic […]
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Written by on August 7th, 2008 with no comments.
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The following is a Guest Post from brandy Eddings.
Last school year while at recess my daughter approached a group of boys playing kickball. She asked if she could join, the boy holding the ball told her “only boys can play”. My daughter’s response was “then why are they letting you play” she grabbed the ball and ran onto the field and no one else opposed her joining and the game went on. Her teacher told me that now all the games at recess are now co-ed and they have never had that happen in the years she has taught at that school. Without realizing it she used determination and humor to change the culture of the school.
I get that Blogher is about supporting female bloggers but creating a double standard of not even allowing male speakers at their conferences goes a little too far. Now I’m not against women supporting […]
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Written by on August 5th, 2008 with no comments.
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The following is a Guest Post from Melanie Nathan.
There is a harsh wind blowing through our industry. We all feel it. and if we don’t, perhaps we’ve got our heads in the sand. The truth is SEO’s are, for the most part, loathed.
As a transparent and somewhat public SEO I personally receive at least one piece of hate mail per week. Whether it’s via email, a private message, a stumbleupon review etc; even though I’m an ethical marketer, people always seem to have a problem with what I say or do.
Most recently:
“Good job hurting the internet. Well done.”
“How does it feel to be evil?”
“I would love for at least one fucking “SEO professional” to say “content is king”, “don’t sell out by trying to trick people/systems to give you backlinks” or “focus on providing a good user-experience”.”
“DIAF SEO bitch!!”
I’m no crybaby and I can take criticism just fine but if […]
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Written by on July 24th, 2008 with no comments.
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I’ll be having my first guest post today from Melanie Nathan, I’m reaching out to other folks this week. Let me know what you think in the comments or in private.
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First Guest Post
ShareThis
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Written by on July 23rd, 2008 with no comments.
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Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager - Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.
This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.
My first day at Microsoft began at 4am on 11th July 2005 as I got up in St Margaret’s, South West London, in order to get the Eurostar to Paris to witness the launch […]
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Written by on November 12th, 2007 with no comments.
Read more articles on adCenter and microsoft and Guest Posts and mel carson and Pay Per Click and MSN and Online Marketing.