The dust has settled, mountains of email have been sorted through and most of this year’s attendees of MIMA’s Summit, branded “FEED” are back into the swing of things.
As you can tell from the photo above, it was a sold out event and a very big venue. Both keynotes were informative and entertaining. Rebecca Lieb’s presentation was covered by TopRank’s Jolina Pettice and while we didn’t post on Ze Frank’s amazingly entertaining presentation, you can pretty much get a feel for it from his presentations at SXSW last year and from what he’s presented at the TED conference.
Those whose interactive marketing interests extend to the boob and penis humor category were likely satisfied by both keynotes as they touched on everything from jiggly French Maid “how to” videos to crowdsourcing creative phallic drawings.
Despite the sophmoric humor, key messages were clear:
advertising is evolving as content
publishers are competing with advertisers
humanizing brands vs […]
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Written by on October 2nd, 2008 with no comments.
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Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
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Written by on October 1st, 2008 with no comments.
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Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
Read the Rest of the Article…
Written by on October 1st, 2008 with no comments.
Read more articles on corporate-blogging and Jessica and MIMA summit 08 and online-marketing and MIMA Summit and Blogging and interactive marketing and Blog Marketing and Online Marketing.
I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – email marketing. Thankfully I didn’t have to wait long to dive right in as it was part of the Summit Kick-Off Breakout session: Deep Dive Discussion Series.
Jamie Schissler, Strategy Director at Avenue A – Razorfish, the presenter for “The Changing Face of Email” session shared with the MIMA audience that as the role of email evolves, so too will its impact.
So why will the email marketing strategies of yesterday not work for email marketing success today?
A few key answers and issues that were stressed in the session that and I would like to focus on in order to answer this question were:
Deliverability
Test & Measure
There are far more distractions as well as competition than […]
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Written by on October 1st, 2008 with no comments.
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The annual MIMA (Minnesota Interactive Marketing Association) event kicked off this morning with Rebecca Lieb as the opening keynote.
In a nutshell, the session was funny, insightful and not without the inevitable internet issues which seem to plague all search conferences (ironic, yes?).
Rebecca got Minnesota online marketers thinking about the following 3 items:
1. Informative (be the content)
2. Entertaining (let people play)
3. Viral (make something people want to share)
From Jerry Seinfeld to French maids to Sarah Silverman’s video about Obama, everything Rebecca shared with the audience centered on the above 3 items.
The first is be the content. It isn’t enough, and hasn’t been for awhile, to publish product or service content. Rather, content that is compelling to your audience needs to be created for them.
No one wants to read standard brochure information. No one.
Here’s what a site might read: Blue Infant T Shirt with Sailboat.
Good right, descriptive, maybe optimized?
But what about throwing […]
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Written by on October 1st, 2008 with no comments.
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The Marketing Mix Challenge session promises to answer the question: “If you’re going to launch a new product, how do you formulate the marketing mix - in this economic climate?”
The panel includes a mix of in-house marketers and agencies: Luba Smulka from General Mills (Cheerios), Eric Boyles from Medtronic, Ron Corbisier from Cadria (agency) and Patty Henderson from Colle+McVoy. The Moderator is Jeffrey Gorder from ideapark.
The product to be rolled out in a 3 month trial with a $500,00 budget is a yogurt based vitamin drink: Edge-Y.
First up is Luba Smulka, Consumer Insights Manager from General Mills. The challenge is to determine whether there’s viability for a national roll out. To do that, you’ve got to test it.
Target audience are time stressed, nutrition conscious, digitally connected, they run in packs and are attracted to instant gratification. The barrier to act is that it’s an unknown product. Audience is skeptical of […]
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Written by on October 1st, 2008 with no comments.
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Matt Wilson, the President of The Minnesota Interactive Marketing Association (MIMA), a networking and professional development forum for interactive marketing professionals kicked off the 2008 Annual MIMA Summit this morning in grand fashion! With a sold-out room full (600+) of Minnesota interactive marketers chomping at the bit to learn the latest and greatest, it is guaranteed to be a wonderful event.
As the introduction to the event, MIMA ’08 played an awesome & quite humorous MIMA theme song / video that had numerous flashbacks to the “old days” of the interactive – my favorite reference was a reference that eluded to the good old days of interactive and the internet when you had trouble keeping up the monitoring of your 2 email addresses/accounts and posting to blogs a many times…a year.
Matt shared, with the crowd a few key take aways in his welcome message:
- Feed the Feed and share your thoughts […]
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Written by on October 1st, 2008 with no comments.
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On Wednesday October 1st, about ten of TopRank’s finest will be making the trek from the Western suburbs to downtown Minneapolis for the Minnesota Interactive Marketing Association’s (MIMA) “sold out” Summit.
As in years past, MIMA Summit will take place at The Depot with a new focus on the subject of “mutualism”. Mutualism centers on the open use of material in the online world, in which web marketers and users alike participate with one another and share information together. In that spirit, I’m going to take the information provided by MIMA about the Summit and share with our readers.
The MIMA Summit is an all-day event including two keynote speakers (Rebecca Lieb & Ze Frank), numerous breakout sessions on just about every interactive marketing topic you could wish for and of course, a happy hour. Here are a few sessions I’m planning on attending to give you a taste of what the […]
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Written by on September 29th, 2008 with no comments.
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Gary Koelling at a MIMA Event
It’s social media interview week here at Online Marketing Blog and we have another excellent interview with a social media sage just for you.
Gary Koelling is a blogger, Twitterati, public speaker and a social media pathfinder. He’s also Senior Manager, Social Technology at Best Buy. Best Buy is undoubtedly one of the “best” known brands in retail and in particular with many of the gadget-geeky readers of Online Marketing Blog. After seeing Gary speak at a MIMA event (pictured above) I thought it would be interesting to get a few of his insights as a social media evangelist within a large company as well as advice for others.
For the uninitiated, can you describe your creative and writing background as well as what you do in your current position as Senior Manager, Social Technology for Best Buy?
I’m a J School grad from the University of Minnesota […]
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Written by on September 25th, 2008 with no comments.
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We live in some interesting times with the economy, the war, natural disasters and the uncertainty that comes with a Presidential election. It’s enough to keep marketers on their toes that consumer online behaviors and technology change so often, but economic uncertainty makes it even more “interesting“.
The interactive marketing show will go on but in what forms? Marketing budgets are often the first cut during a recession. Yet many online marketers have reported increases in client spending. Factors such as the health of the company and market, as well as tactics need to be considered.
There are many, many ways to market online, giving companies a highly measurable, high impact and low cost option to expensive and often unaccountable traditional advertising. Which leads me to the following Reader Poll:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Of course it’s entirely possible […]
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Written by on September 16th, 2008 with no comments.
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