We live in some interesting times with the economy, the war, natural disasters and the uncertainty that comes with a Presidential election. It’s enough to keep marketers on their toes that consumer online behaviors and technology change so often, but economic uncertainty makes it even more “interesting“.
The interactive marketing show will go on but in what forms? Marketing budgets are often the first cut during a recession. Yet many online marketers have reported increases in client spending. Factors such as the health of the company and market, as well as tactics need to be considered.
There are many, many ways to market online, giving companies a highly measurable, high impact and low cost option to expensive and often unaccountable traditional advertising. Which leads me to the following Reader Poll:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Of course it’s entirely possible […]
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Written by on September 16th, 2008 with no comments.
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There’s a pretty big agenda in store for the upcoming Digital Publishing and Advertising Conference in New York also known as “DPAC II“. Topics, people and conversations around media, marketing, publishing, and technology will all come together to help the digital content and advertising industry understand what’s next and what’s right for them. Anyone in the digital media industry, especially on the East coast would do well to attend this event.
Thanks to the organizers at DPAC II, Online Marketing Blog has 2 free passes to give away ($695 each value) to our readers. Over the past two weeks we’ve watched comments made on our weekly BIGLIST Updates of SEO blog reviews where the opportunity to win a free pass to DPAC II was announced.
Mert Sahinoglu of Falcon Living who blogs at Metroseo and made a Google Custom Search Engine for blogs included in the BIGLIST.
Jonathan Dingman, Vice President, Marketing at […]
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Written by on September 12th, 2008 with no comments.
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One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.
In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.
Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?
I was a Variety […]
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Written by on September 8th, 2008 with no comments.
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Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.
Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter, for more of his insights.
Not all marketing conferences are created equal and from a content perspective, some are much better than others. Last month I attended SMX Social in Long Beach, California; and the content seemed to be more aligned with SEO than Social Media. Nonetheless, there were plenty of really good takeaways from the conference, but the true value for me was networking and meeting others who work in the same space […]
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Written by on August 21st, 2008 with no comments.
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SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.
Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.
Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.
Here’s why they are so cool:
1. If your site is reviewed, you get free consulting from the best minds in the industry. Search marketing experts charge anywhere from $250-$500+ an hour. Even if a three or four-person panel spends just 15 minutes reviewing your site, you are seeing remarkable value for your money. I’ve seen panels suggest one site tweak that ended up […]
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Written by on August 21st, 2008 with no comments.
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News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search.
Lisa kicked off our session explaining that optimized press releases are a vital part of any news SEO strategy.
The first step to defining the online PR opportunity is to define the media segment. With your online PR campaign are you targeting editors, journalists, analysts or the media?
Media relations does not just mean getting your story found in the search results, but rather helping journalists find their story online.
So, how are journalists searching for news?
- Reaching out to […]
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Written by on August 20th, 2008 with no comments.
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It’s hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It’s one thing to focus on programming events like our last few tipsters, it’s another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer.
David Berkowitz is Director of Emerging Media & Client Strategy at 360i and Programming Chair of MediaPost’s Search Insider Summit with a short but very important tip:
Make time for the activities and dinners. The [SIS] Summit has far more shmooze time than time in sessions, and that’s for a reason. As excited as I am about the program and the speakers, the lasting relationships come during the downtime, as do the most meaningful conversations.
Good point David, after conference events offer abundant networking opportunities that can last a lot longer than session notes.
Next on our list of […]
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Written by on August 20th, 2008 with no comments.
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Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan’s advice with the insight of fellow Minnesotan, Chris Sherman.
Chris is co-founder of Third Door Media as well as the SMX conferences, has a search marketing consulting business and has been as involved with the details of conference programming, moderating and speaking as anyone you can find.
When torn between going to one session over another, go to the one that has fewest attendees. With so many people live blogging conferences these days, the odds are good that someone (or many) will be covering the popular session, so you’ll effectively get a two-fer even without personally attending both.
Offer feedback! If you really like (or really dislike) something at a […]
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Written by on August 20th, 2008 with no comments.
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If you are in the market to harvest leads from your web site, then this is the session for you! Industry experts Barbara Coll, CEO of WebMama.com, Patricia Hursh, President and Founder of SmartSearch Marketing and Adam Goldberg, Chief Innovation Officer for Clearsaleing gave some tips and insight to help B2B marketers develop search strategies to increase the number of qualified leads from their search campaigns.
Patricia kicked off the session with 10 tips for B2B Marketers!
1. Reach prospects early in the buying cycle
The sales cycle can often be long and complicated. B2B marketers rarely face the fact that people are conducting product searches at the beginning of the buying cycle. Reality is, your customers are looking for your product information way before they are ready to convert. You have to be there early!
2. Advertise in ‘the tail’
General keywords should be leveraged to reach customers […]
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Written by on August 19th, 2008 with no comments.
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What better follow up to our impressive list of internet marketing conference tipsters during SES San Jose than sage advice from one of the most visible people in the search marketing industry, Danny Sullivan. As co-founder of Third Door Media, parent to Search Engine Land, Search Marketing Today and the Search Marketing Expo series of conferences, Danny Sullivan is one of the most often quoted experts in the search engine industry.
Online marketing Blog readers may remember this interview with Danny Sullivan and Neil Patel before a SMX Social Media Conference. You can also find him on Twitter and his personal blog, Daggle
Take the time to actually read the program. Look at the descriptions, who is speaking and understand what the session proposes to be about. If you’ve still got questions, seek out a conference organizer at the show. While I’m always busy at a show, I still love to […]
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Written by on August 19th, 2008 with no comments.
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