If you’ve been marketing online for any length of time, you’ve no doubt seen the brand “Duct Tape Marketing“. John Jantsch, the guy behind that brand is a true, “marketer’s marketer” as you’ll see in the interview below. Because of John early in my blogging experience, I was able to pick up a lot of great insights and secured blogging gigs with Business Blog Consulting and AllBusiness.com which lead to a number of media opportunities and consulting engagements.
In this interview, John talks about getting started, branding, blogging, SEO, outsourcing marketing and tips, getting referrals, specialization and a few of his favorite tools and technologies.
You’re well known, heck you’re famous, for many things related to small business marketing. Tell us about yourself. How did you get started blogging and where did the idea for Duct Tape Marketing begin?
I’ve owned my small business for over 20 years and have always been into […]
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Written by on September 30th, 2008 with no comments.
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Gary Koelling at a MIMA Event
It’s social media interview week here at Online Marketing Blog and we have another excellent interview with a social media sage just for you.
Gary Koelling is a blogger, Twitterati, public speaker and a social media pathfinder. He’s also Senior Manager, Social Technology at Best Buy. Best Buy is undoubtedly one of the “best” known brands in retail and in particular with many of the gadget-geeky readers of Online Marketing Blog. After seeing Gary speak at a MIMA event (pictured above) I thought it would be interesting to get a few of his insights as a social media evangelist within a large company as well as advice for others.
For the uninitiated, can you describe your creative and writing background as well as what you do in your current position as Senior Manager, Social Technology for Best Buy?
I’m a J School grad from the University of Minnesota […]
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Written by on September 25th, 2008 with no comments.
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Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.
This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.
http://video.google.com/videoplay?docid=-7593148891752653939
You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.
We shot this video on top of the Maker’s Mark RV parked in the Blog World Exhibit hall and you’ll have to forgive my sad camera movement technique. I think it’s time to invest in “real” video equipment, something that’s long overdue since we’ve been shooting interviews at confernces […]
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Written by on September 22nd, 2008 with no comments.
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The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really “gets” the social web and what that means for marketing and PR.
Check out this interview with Jason after the “Blogs and PR” session we both sat on talking more about how to get the PR industry to wake up to the social web.
http://video.google.com/videoplay?docid=-1584896019605948009
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Written by on September 21st, 2008 with no comments.
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One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.
In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.
Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?
I was a Variety […]
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Written by on September 8th, 2008 with no comments.
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Innovation, creative problem solving and passionate interest in the subject matter are a big part of successful internet and social marketing - the topics of prime interest to readers of Online Marketing Blog. Those same characteristics apply to organizations and individuals working to make strategic business and marketing changes for the future.
In particular, these values are reflected in the upcoming PUSH 2008 conference in Minneapolis June 15-17. In the very busy run up to the conference, PUSH founder Cecily Sommers took the time to answer a few questions about PUSH and The Fertile Delta event.
First, what is your background? How did you come to start PUSH and what are your goals for the upcoming event?
My work as a brand strategist told me that to be strategic, an organization has to have a clear sense of purpose and a long, wide view of the future. This is much easier said […]
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Written by on June 5th, 2008 with no comments.
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Someone that I’ve wanted to interview as much as Robert Scoble is Guy Kawasaki. Guy is an enthusiastic promoter and marketer which are qualities Online Marketing Blog readers can appreciate a great deal. In this interview, he talks briefly about his most recent project, Alltop as well as changes he would make to Twitter, business blogging advice and a curious admission that he doesn’t understand SEO.
You have such a long and well published history working with technology and web based ventures ranging from your time at Apple to Garage Ventures to what you’re doing with Truemors and now Alltop. What are 2 or 3 things most people don’t know about you?
I don’t know if there are 2-3 things that most people don’t know about me. My life is a pretty open book.
You’re no stranger to marketing and promotion and the “brand of Guy Kawasaki” is known world wide. […]
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Written by on May 19th, 2008 with no comments.
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Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. tooks a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.
http://video.google.com/videoplay?docid=7664387870231379089
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Web 2.0 Expo - Video Interview Brian Solis was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.
http://video.google.com/videoplay?docid=-7601563463451791714
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Web 2.0 Expo - Video Interview Dave McClure was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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When registering for Web 2.0 Expo I ran into Robert Scoble whom I had just met 2 weeks ago in San Francisco at another conference. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.
http://video.google.com/videoplay?docid=4044250035651101782
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Web 2.0 Expo - Video Interview Robert Scoble was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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