One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.
In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.
Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?
I was a Variety […]
Read the Rest of the Article…
Written by on September 8th, 2008 with no comments.
Read more articles on interview and Search Industry News and MIMA Summit and rebecca-lieb and interactive marketing and Spotlight on Search and Blogging and Interviews and Google and Online Marketing.
Innovation, creative problem solving and passionate interest in the subject matter are a big part of successful internet and social marketing - the topics of prime interest to readers of Online Marketing Blog. Those same characteristics apply to organizations and individuals working to make strategic business and marketing changes for the future.
In particular, these values are reflected in the upcoming PUSH 2008 conference in Minneapolis June 15-17. In the very busy run up to the conference, PUSH founder Cecily Sommers took the time to answer a few questions about PUSH and The Fertile Delta event.
First, what is your background? How did you come to start PUSH and what are your goals for the upcoming event?
My work as a brand strategist told me that to be strategic, an organization has to have a clear sense of purpose and a long, wide view of the future. This is much easier said […]
Read the Rest of the Article…
Written by on June 5th, 2008 with no comments.
Read more articles on minneapolis conference and push institute and the fertile delta and cecily sommers and PUSH and Interviews and interview and Other Events and Online Marketing.
Someone that I’ve wanted to interview as much as Robert Scoble is Guy Kawasaki. Guy is an enthusiastic promoter and marketer which are qualities Online Marketing Blog readers can appreciate a great deal. In this interview, he talks briefly about his most recent project, Alltop as well as changes he would make to Twitter, business blogging advice and a curious admission that he doesn’t understand SEO.
You have such a long and well published history working with technology and web based ventures ranging from your time at Apple to Garage Ventures to what you’re doing with Truemors and now Alltop. What are 2 or 3 things most people don’t know about you?
I don’t know if there are 2-3 things that most people don’t know about me. My life is a pretty open book.
You’re no stranger to marketing and promotion and the “brand of Guy Kawasaki” is known world wide. […]
Read the Rest of the Article…
Written by on May 19th, 2008 with no comments.
Read more articles on alltop and business-blogging and guy-kawasaki and Pay Per Click and interview and search engine strategies and Blogging and Interviews and Online Marketing.
This week might as well be called “social media week” with the NewComm Forum, SMX Social Media and the Web 2.0 Expo all happening at pretty much the same time. Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book, Groundswell, from Josh Bernoff and Charlene Li of Forrester does a fantastic job at just that.
Photo Credit stuartliroff
Charlene Li is Vice President & Principal Analyst at Forrester Research covering social computing and technologies. She is undoubtedly one of the most often quoted analysts on all things dealing with social computing and commerce on the web. After reading a review copy of “Groundswell - Winning in a World Transformed by Social Technologies” I’ve been referring every chance I get. Following is an interview with Charlene about the book and her insights into key questions for companies trying to demystify the […]
Read the Rest of the Article…
Written by on April 21st, 2008 with no comments.
Read more articles on forrester and groundswell and charlene li and interactive marketing and Interviews and Social Media and Online Marketing.
Photo Credit, CC Chapman
At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I found this not to be the case with Jaffe. A brilliant marketer who dares to challenge established marketing groupthink and advocates experimentation, Jaffe brings a fresh perspective that has attracted blue chip clients like P&G, The Coca-Cola Company, American Airlines and Motorola. He has also written two excellent books: “Life After the 30 Second Spot” and “Join the Conversation“.
As part of CATFOA, Tim Brunelle from MCAD announced to the Twin Cities Interactive Community group on Facebook that Joseph Jaffe will be presenting Monday (4/14) at the Fine Line and I thought what better way to help promote that event than through an interview? […]
Read the Rest of the Article…
Written by on April 13th, 2008 with no comments.
Read more articles on joseph jaffee and Social Media Smarts and Social Media and Interviews.
At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.
Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist? Check it out:
http://video.google.com/videoplay?docid=-2015584367087448143
Sponsored By: SES […]
Read the Rest of the Article…
Written by on March 17th, 2008 with no comments.
Read more articles on mike mcdonald and sesnewyork2008 and ses newyork and webpronews and interview and toprank and search engine strategies and Interviews and Video Interviews and SEO SEM Conferences.
Wiley recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.
The list of internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing. The list of marketing experts includes:
Joan Holman, Greg Hartnett, Jacob Hawkins, Mark Oldani, Jeffrey Glueck, Lauren Freedman, Tamara Adlin, Steve Rubel, Greg Jarboe, Eric Ward, Jordan Gold, Heather Lloyd-Martin, Chris Baggott, Ed Shull, Brian Lusk, Lee Odden, Jill Whalen, Liana Evans, Perry Marshall, Kevin Lee, Paul O’Brien, Ron Belanger, David Fischer, Phil Terry and Patrick Duparcq.
The majority interviewed are involved with search engines or search marketing so I reached out and asked those whom I am connected with […]
Read the Rest of the Article…
Written by on February 27th, 2008 with no comments.
Read more articles on Greg Hartnett and ron belanger and greg jarboe and li evans and online marketing heroes and paul obrien and jill whalen and Interviews and Search Industry News and lee odden and heather lloyd martin and Online Marketing.
Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.
The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.
Matt, this is our first time interviewing you. Can you share a bit about your background and how exactly you became the “007 VP of Marketing” for Incisive Media and what you do? (Make it good because we’ll do our best to make sure this interview ranks well on Google )
The only thing James Bond and I have in common is that we […]
Read the Rest of the Article…
Written by on February 11th, 2008 with no comments.
Read more articles on ses new york and ses nyc and matt mcgowan and incisive media and Interviews and Spotlight on Search and search engine strategies.
The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.
I was fortunate to be included in the program and Jim was good enough to take some time and answer a few questions about Internet Marketing Ninjas during the launch to cover how/why it was started, how he was able to get some of the smartest search marketers to give up their secrets and what future enhancements […]
Read the Rest of the Article…
Written by on January 3rd, 2008 with no comments.
Read more articles on SEO Tools and internet marketing and internet marketing ninjas and jim boykin and seo training and interview and Interviews and SEO Tips and Spotlight on Search and search engine optimization and SEO.
The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.
To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.
How did you get involved with search marketing (and the SEMPO Institute) and where does the intersection of search and education come into play for you?
Thinking about beginnings, it was almost a birth of […]
Read the Rest of the Article…
Written by on January 2nd, 2008 with no comments.
Read more articles on sem training and sempo institute and terry plank and search marketing training and SEMPO and Search Industry News and seo training and Interviews.
« Older articles
No newer articles