jeremiah owyang

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Web 2.0 Expo - Facebook Marketing Best Practices

After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.
Some of the key takeaways from this session were:

Be clear with your objectives
Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
Understanding the ROI of Facebook requires a new kind of mindset
Don’t take away the social features of Facebook from users
Facebook marketing is not about driving traffic to your web site. Keep Facebook users on Facebook

Hopefully Jeremiah doesn’t think I’m stalking him as this is the second session in two days of his that I’ve blogged. Unfortunately, I don’t know the panelists and there are no name tents, so each panelist […]

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Written by on April 24th, 2008 with no comments.
Read more articles on web 2.0 expo and jeremiah owyang and facebook-marketing and interactive marketing and facebook and SEO SEM Conferences and Social Networking and Social Media and Online Marketing.

Web 2.0 Expo - Microblogging and Micromedia

Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia”
The cast of characters in this session includes: Gregarious Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.
Follow these guys on Twitter and you may learn an awful lot about this space:
@gregarious
@jowyang
@stoweboyd
@briansolis
While you’re at it, feel free to follow me as well: @leeodden
I’ll admit that it was a pretty silly thing to blog this session because like the ADD reference above, it took new directions each moment and never stayed on any one topic for long. Not […]

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Written by on April 23rd, 2008 with no comments.
Read more articles on gregarious narain and jeremiah owyang and microcontent and stowe boyd and brian solis and web 2.0 expo and SEO SEM Conferences and Social Media and microblogging and twitter and Online Marketing.