One of the most entertaining keynote presentations at the Web 2.0 Expo by far was delivered by Forbes journalist, Dan Lyons. It’s a 15 minute long story of how Dan came to start the Fake Steve Jobs blog, it’s success and lessons learned. He also makes fun of EVERYONE. Enjoy:
http://video.google.com/videoplay?docid=3550977413365196450
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Written by on April 26th, 2008 with no comments.
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In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.
Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?
Rose: The thing about a story… Describes the recent news over the weekend about the Clinton campaign manager getting sacked. People that do what I do want to advance a story like that. Stories are about communicating the range of emotions that are important to people.
The world I live in is driven by relationships. It’s not who you know, but how you know them.
I tell the story through interviews and visuals. On the CR show, he tells the story through engagement. Doesn’t go through the interview with questions but with an arc. An interview shouldn’t be QA QA QA. It should be a dialogue and […]
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Written by on April 10th, 2008 with no comments.
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After gathering around the caffeine this morning for Day 3 of SES New York, attendees gathered to listen to a keynote from Gordon McLeod, President, The Wall Street Journal Digital Network.
Gordon led the audience through the evolution of SEO within the Wall Street Journal organization, noting that they didn’t necessarily do things right the first or second time.
Since 1996, The Wall Street Journal has grown to incorporate SEO as a strategic business decision, not a grouping of tactics.
Here are some of the lessons they learned along the way:
1. Website is 1.0
Content has to be in places other than the company’s website. So stop holding onto it for dear life. Let your content transcend online channels including social.
This social channels are often hard for clients to grasp and get behind. Especially in the B2B market, companies don’t want their content in social […]
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Written by on March 19th, 2008 with no comments.
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