Focus is a tricky thing. Especially when describing a product that has so much too it. How can you possibly explain a detailed product, like a customized laptop, for instance – in just a few bullet points? The ideal prospect will want to read about every last feature – that’s simply their demeanor.
Let’s take a different, broader product. Pizza, for example. It’s absolutely fantastic that major pizza chains allow you to order pizza online using landing pages, and I truly hope that the best pizza in the Twin Cities will not only begin doing so soon – but call TopRank Online Marketing immediately to provide their site with the treatment their pie deserves.
Who isn’t interested in pizza? But just how much do you want to know about it before ordering? Can’t you find a lot of this information somewhere else, if so inclined […]
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Written by on December 6th, 2007 with no comments.
Read more articles on searchenginestrategies and seschicago2007 and seschicago and landing page optimization and search engine strategies and Pay Per Click and Online Marketing.
Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we’ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That’s why I think this new report from Marketing Sherpa may be of interest.
You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.
The nuts and bolts of the Landing Page Handbook includes advice on page design, copy writing, tip on getting conversions via search, email, B-to-B, ecommerce and blogs plus over 100 landing page examples. There’s also research data from the Sherpa “Marketers […]
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Written by on November 5th, 2007 with no comments.
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UK based e-consultancy holds periodic round tables meetings with agency and client side search marketers to discuss issues in the industry with a report published afterwards. The most recent September report, which highlights a number of search engine industry developments, SEO challenges and tactics motivated me to write this post. Many of the issues in the report are on the minds of in-house and agency marketers world wide.
Here are a few of the issues discussed and my own thoughts as they relate to each with a nice little rant at the end:
Market trends show that 2/3 of UK companies are planning to increase SEM budgets in the next 12 months.
I know from personal experience this number or something very close to it in the U.S. is true because right about now is when many companies start planning budgets for next year. We’re hearing across the board that […]
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Written by on September 27th, 2007 with no comments.
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Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of our PR agency M&O and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.
With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages.
Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in […]
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Written by on September 27th, 2007 with no comments.
Read more articles on lead generation and marketo and b2b search marketing and b2b and Pay Per Click and landing page optimization and Online Marketing.