SES San Jose: Search Behavior Update
The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site.
Here are a few of the thoughts shared:
John Marshall
It’s hard to get good search behavior update unless you have access to a search engine or HitsLinks.
Lots of people look at the keywords area in analytics. This shows a narrow view of activity.
We should be using site search data from your website to get visiter intent. This is very valuable.
Often times, free data like this is often ignored and it shouldn’t be.
Four things that usually go wrong with internal search data.
Mixed case (Aa), multiple results pages, usual JS breakage, injected terms (search results as landing pages)
Pavan Lee
Search listings has a […]
Written by on August 20th, 2008 with no comments.
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