SES London 2008 - Beyond Linkbait: Getting Authoritative Online Mentions
Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company’s online reputation, whether or not you get links.
Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink
Speakers: Alan Webb, CEO, Abakus Internet Marketing, Mikkel deMib Svendsen, Creative Director, deMib.com and Brian Turner, Director, Britecorp, Ltd.
First up is Alan Webb from ABAKUS.
Link building is a chicken/egg situation. To get the links you need content but to get the content found and linked to, you need the links.
When you have excellent content you need to kickstart it - get it out there. There are […]
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Written by on February 21st, 2008 with no comments.
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Drop a viral video into a sea of young and old, democrats and republicans, men and women and voters of all ages (with access to the internet, of course) and you have one of my favorite linkbait videos of the year.
So what is linkbait anyway? Cameron Olthius, CEO of Factive Media, defined it for the audience as content or a feature on a website that compels others to link to it from their website.
Linkbait can very quickly increase brand awareness and can drive a huge amount of traffic to your website. In order to do this, however, you need to make sure the content you are about to promote is link-able.
The first step in creating successful linkbait is to do your research. What are you focusing on? Who are you targeting? Who do they target? Who else is targeting them? You also need to look at current trends and the […]
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Written by on October 16th, 2007 with no comments.
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Day 3 at SES San Jose found me assigned to cover the session “Link Baiting & Viral Search Success.”
Those who’ve read my previous posts should find it as no surprise that my level of excitement for this session superseded any residual aches and pains left over from last night’s “decadence based in relevance” superbash Google Dance.
(Personal Note: None of the stories you’ve heard regarding the TopRank team at this event are accurate. Except the one about how we met up with AC/DC’s tour bus afterwords and partied with them all night - that one’s true**)
This session, moderated by SES co-chair Chris Sherman included on its panel:
Chris Boggs, Search Strategist, Avenue A
Jennifer Laycock, Editor-In-Chief, Search Engine Guide
Rebecca Kelley, Search Marketing Consultant, SEOmoz.org
Cameron Olthius, Advantage Consulting Services
The beauty of a strong link baiting campaign, as described by the panel, is that with potentially as little one day’s work you […]
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Written by on August 22nd, 2007 with no comments.
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