Two heads are better than one. How many times have we all heard that in our lives? When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks.
The same is true of link building teams. It can be considered a general rule of thumb to say “the more, the merrier” when it comes to the size of a team working on link building, social media and content promotion. An experienced team working together will generate far more inbound links and traffic to the target website than just one person – bent over a desk, Red Bull in hand, click-clacking away on the keyword.
When it comes to link building for clients, there are two important questions:
Q: Who knows the client’s business best?
A: The […]
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Written by on May 8th, 2008 with no comments.
Read more articles on agency seo and linkbuilding and seo-consulting and linking and seo training and Business of SEO and SEO and Link Building and Online Marketing.
Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus on keyword optimization of content and getting links as independent tactics. Today, it’s a different story.
Of course many of the basics of SEO still apply, such as keyword research, on-page optimization of existing content and solving crawling issues. But attracting links and creating new content are no longer separate tasks. They’re interdependent.
The success formula for content centered link building is simple:
Establish distribution channels such as blog/RSS, email list, social networks, social content
Plan content creation with the audience and keywords in mind
Promote the content socially, via email, RSS or other outbound methods
Watch the links roll […]
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Written by on May 7th, 2008 with no comments.
Read more articles on linking and search engine optimizaiton and content marketing and content and SEO and Link Building and Online Marketing.