The dust has settled, mountains of email have been sorted through and most of this year’s attendees of MIMA’s Summit, branded “FEED” are back into the swing of things.
As you can tell from the photo above, it was a sold out event and a very big venue. Both keynotes were informative and entertaining. Rebecca Lieb’s presentation was covered by TopRank’s Jolina Pettice and while we didn’t post on Ze Frank’s amazingly entertaining presentation, you can pretty much get a feel for it from his presentations at SXSW last year and from what he’s presented at the TED conference.
Those whose interactive marketing interests extend to the boob and penis humor category were likely satisfied by both keynotes as they touched on everything from jiggly French Maid “how to” videos to crowdsourcing creative phallic drawings.
Despite the sophmoric humor, key messages were clear:
advertising is evolving as content
publishers are competing with advertisers
humanizing brands vs […]
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Written by on October 2nd, 2008 with no comments.
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The Marketing Mix Challenge session promises to answer the question: “If you’re going to launch a new product, how do you formulate the marketing mix - in this economic climate?”
The panel includes a mix of in-house marketers and agencies: Luba Smulka from General Mills (Cheerios), Eric Boyles from Medtronic, Ron Corbisier from Cadria (agency) and Patty Henderson from Colle+McVoy. The Moderator is Jeffrey Gorder from ideapark.
The product to be rolled out in a 3 month trial with a $500,00 budget is a yogurt based vitamin drink: Edge-Y.
First up is Luba Smulka, Consumer Insights Manager from General Mills. The challenge is to determine whether there’s viability for a national roll out. To do that, you’ve got to test it.
Target audience are time stressed, nutrition conscious, digitally connected, they run in packs and are attracted to instant gratification. The barrier to act is that it’s an unknown product. Audience is skeptical of […]
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Written by on October 1st, 2008 with no comments.
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Matt Wilson, the President of The Minnesota Interactive Marketing Association (MIMA), a networking and professional development forum for interactive marketing professionals kicked off the 2008 Annual MIMA Summit this morning in grand fashion! With a sold-out room full (600+) of Minnesota interactive marketers chomping at the bit to learn the latest and greatest, it is guaranteed to be a wonderful event.
As the introduction to the event, MIMA ’08 played an awesome & quite humorous MIMA theme song / video that had numerous flashbacks to the “old days” of the interactive – my favorite reference was a reference that eluded to the good old days of interactive and the internet when you had trouble keeping up the monitoring of your 2 email addresses/accounts and posting to blogs a many times…a year.
Matt shared, with the crowd a few key take aways in his welcome message:
- Feed the Feed and share your thoughts […]
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Written by on October 1st, 2008 with no comments.
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On Wednesday October 1st, about ten of TopRank’s finest will be making the trek from the Western suburbs to downtown Minneapolis for the Minnesota Interactive Marketing Association’s (MIMA) “sold out” Summit.
As in years past, MIMA Summit will take place at The Depot with a new focus on the subject of “mutualism”. Mutualism centers on the open use of material in the online world, in which web marketers and users alike participate with one another and share information together. In that spirit, I’m going to take the information provided by MIMA about the Summit and share with our readers.
The MIMA Summit is an all-day event including two keynote speakers (Rebecca Lieb & Ze Frank), numerous breakout sessions on just about every interactive marketing topic you could wish for and of course, a happy hour. Here are a few sessions I’m planning on attending to give you a taste of what the […]
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Written by on September 29th, 2008 with no comments.
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Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.
This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.
http://video.google.com/videoplay?docid=-7593148891752653939
You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.
We shot this video on top of the Maker’s Mark RV parked in the Blog World Exhibit hall and you’ll have to forgive my sad camera movement technique. I think it’s time to invest in “real” video equipment, something that’s long overdue since we’ve been shooting interviews at confernces […]
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Written by on September 22nd, 2008 with no comments.
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Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally “buzzing” conference I’ve been to in a while. Bloggers are opinionated, natural networkers. Many bloggers might not be as open in other situations, but here amongst several thousand other like-minded individuals, people open up. Plus, it’s Vegas baby.
Here are a few of my favorite photos so far from Blog World Expo:
The audience during the “Blogs and PR” panel I was volunteered to join at the last minute. Fun!
Blog World Expo Founder Rick Calvert and Programming Chair Dave Taylor
Beautiful people blog too: Valerie Combs and Brian Solis
Chris Brogan aka ‘Jones Soda Famous” and moi
Woot Woot for the Blog Team! Geoff Livingston and David Berkowitz
Making new connections: Toby Bloomberg of Marketing Diva & Steve Hall of AdRants
Rohit Bhargava and me post interview
TechSet Pool Party at Bare in Mirage
Hanging out at the TechSet Party: George Athannassov, […]
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Written by on September 21st, 2008 with no comments.
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I wonder how many people reading this blog right now work for a company that:
1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level
Well, I’ve got some really good news. On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.
TopRank has been tasked to source speakers and moderate a panel at Blog World Expo on “Search Engine Optimization and New Media”. We have an impressive panel with Michael Gray aka graywolf, Brian Clark of Copyblogger.com and Stephen Spencer of Netconcepts. An impressive lineup on […]
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Written by on September 11th, 2008 with no comments.
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TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, “Digital Asset Optimization.” While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers.
Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.
OMMA Global New York, “Platform Wars” will be held at the Marriott New York Marquis September 18-19, 2008 and features a prestigious line up of speakers including:
Chris Anderson from Wired and Geoff Ramsey from eMarketer as well as senior digital marketing executives from: MySpace, ABC TV, National Geographic, LinkedIn, HP, comScore, Hulu, Nickleodeon, Time, Virgin Mobile and Nokia. Emcee duties will […]
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Written by on September 10th, 2008 with no comments.
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What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello. Thanks to SES too, for having us.
Google Dance 2008 Photos - TopRank Team
Blog SEO Tips from SES San Jose - Lee
Internet Marketing Conference Tips: Michael Brito Intel - Lee
Social Media Analysis and Tracking - Jessica
Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC - Lee
Black Hat vs White Hat Playing Dirty with SEO - Ashley
It was a great conference with plenty of all new sessions and many tried and true topics. Of the sessions I was able to attend, I particularly enjoyed:
Tech Giants Orion […]
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Written by on August 22nd, 2008 with no comments.
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Moderator Dana Todd & Lee Odden
Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.
One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.
It’s far more realistic to implement blogs for specific purposes such as product communications, online newsroom, thought leader/strategy, customer support/communications, news, branding, advice/tips, aggregation of content in specific topics and many more. Regardless of the purpose, each blog implementation and ongoing management […]
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Written by on August 21st, 2008 with no comments.
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