This announcement might be a bit early, but I think the last Marketing Sherpa Email Summit sold out pretty quickly. This is an event (in Miami February 24th-26th) that’s near and dear to TopRank’s marketing consulting services which are made up of: search, PR and email marketing. Out of those three “legs”, email marketing is by far the most productive in terms of ROI and conversion rates.
What’s great about this conference is that it’s all about email and nothing else. Sliced and diced into 3 tracks (BtoB, Advanced BtoC and Operations) as well as 5 general and 36 breakout sessions, there’s “something for everyone”, as they say. There’s also an opportunity to get “certified” as an email marketing expert through a package that includes both the Summit and an online course.
If you’re hungry for email marketing goodness sooner than later, here’s a tasty snack: Marketing Sherpa’s 2008 […]
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Written by on December 11th, 2007 with no comments.
Read more articles on email marketing benchmark guide and marketing sherpa and Email Marketing and Search Industry News.
According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.
With all that holiday spending online, ecommerce web sites had better make sure their landing pages are lean, mean converting machines. That’s why it may make sense to attend an upcoming teleseminar from Marketing Sherpa and Marketo (a M&O client) on Wednesday, December 12, 2007, 2-3pm Eastern, 11-12pm Pacific “New Research: Practical Tips on How to Lift Conversion Response” on landing page best practices. The event is free and you can sign up here.
Many of the examples and best practices will be based on Marketing Sherpa’s new Landing Page Handbook covering the various types of landing pages, […]
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Written by on November 26th, 2007 with no comments.
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Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we’ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That’s why I think this new report from Marketing Sherpa may be of interest.
You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.
The nuts and bolts of the Landing Page Handbook includes advice on page design, copy writing, tip on getting conversions via search, email, B-to-B, ecommerce and blogs plus over 100 landing page examples. There’s also research data from the Sherpa “Marketers […]
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Written by on November 5th, 2007 with no comments.
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Marketing Sherpa has formally announced their latest Search Marketing Benchmark Guide for 2008 with over 270 pages of fact filled goodness. For both in-house marketers and SEM agencies alike, this guide provides up to date insight into essential search marketing industry trends. Of particular interest to me was the special report on the challenges of bringing SEM in house. The trend is to continue using outsourced help with search marketing for part, not all of campaign implementation.
Also of interest was that the PPC and SEO disparity in budgets continues: Search marketers are spending about one-fifth as much on their SEO efforts compared to paid search
Other nuggets you’ll find in this year’s report include:
Expected Search Spending for 2008 - It’s going up but not for the reasons you’d expect
How Search ROI Stacks Up Against Other Tactics - Guess which tactic BEATS search marketing?
Difficulty in SEM Staffing Rated by Job […]
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Written by on October 1st, 2007 with no comments.
Read more articles on search marketing benchmark guide and marketing sherpa and Search Industry News and Online Marketing.