M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media relations professionals, academics and business communicators from across the country gathered at what is known as the largest event for media relations in the world. Kevin blogged the event over at Media Relations blog and I made a few posts here and many more on Twitter.
Here’s a summary of the sessions we attended and covered:
The compelling morning keynote presentations were sandwiched by PR Technology updates and then followed by 4 tracks of sessions. Here are the sessions that Kevin and I blogged:
Media Relations Summit 2008: A Preview - Kevin
MR Summit: Charlie Rose and the Death of the VNR - Kevin
Disney’s Duncan Wardle and the Future of Public Relations - Kevin
Evergreen Magic: How To Make News When There’s No News […]
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Written by on April 10th, 2008 with no comments.
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In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.
Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?
Rose: The thing about a story… Describes the recent news over the weekend about the Clinton campaign manager getting sacked. People that do what I do want to advance a story like that. Stories are about communicating the range of emotions that are important to people.
The world I live in is driven by relationships. It’s not who you know, but how you know them.
I tell the story through interviews and visuals. On the CR show, he tells the story through engagement. Doesn’t go through the interview with questions but with an arc. An interview shouldn’t be QA QA QA. It should be a dialogue and […]
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The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now you’re thinking you have to listen to an engineer? Mike admits he can’t be Robert and neither should we.
“You have permission to sip from the new web 2.0 world, rather than drink from it like a fire hose”. Give yourself permission to do a little bit of this. What I don’t want is for you to feel overwhelmed by all of this. Also, “I’m going to count clips and thats it”. Don’t retreat to what you’re comfortable with. Be willing to experiment.
The reason second book is named “Do it Wrong Quickly” is to encourage people to be wrong and then learn. Admit that most of what we do is wrong. Most […]
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Written by on April 8th, 2008 with no comments.
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This session at Media Relations Summit includes Tac Anderson from HP, Jennifer Cisney from Kodak and Robert Scoble from Fast Company.
First up is Tac Anderson from HP, who shares a specific example of a tactical execution of a blog. HP has had bloggers for 3 years. 60+ blogs.
Example of using a business blog as a competitive response. Xerox announced a change in pricing. Charging more for the printer and less for the consumables - ink and paper.
The next day, HP blogger Vince Ferraro responded followed by analyst responses. Ensuing media coverage became more about HP’s response than the original Xerox announcement. HP was able to instantly get their viewpoint into the coverage by using a blog.
The post also ranks well on Google for phrases such as “solid ink vs laser”, “xerox solid ink printers”.
What was planned for:
- They knew analysts read Vince’s blog
- Making the blog post would be a […]
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Written by on April 8th, 2008 with no comments.
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Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis on Union Square. The near crossover meant a weekend in one of my favorite cities.
As one of the largest conferences dedicated to media relations, this event attracts an array of public relations practitioners including the top PR agencies in the world, large and small corporate PR staff and academics from PR programs at major universities. Overall theme seems to be looking to the future.
I am joined by media relations specialist, Kevin Sawyer who will be blogging the event over at Media Relations Blog. Today was made up of pre-conference intensives and workshops. Monday and Tuesday sessions are filled with high level and practical how to programming.
Here are a few of the PR sessions I plan on attending:
Keynote #1: “The Art of the Story: Finding […]
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Written by on April 6th, 2008 with no comments.
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