During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and public relations. There’s plenty of sage advice for PR professionals interested in leveraging search engine optimization tactics in the interview, so if you have 25 minutes be sure to click the link above and listen. Otherwise, here is a paraphrased accounting of our talk:
How can SEO can help an organization raise awareness?
People are looking for information, they use a variety of types of search such as Google, Yahoo, Live and Ask as the predominant channels. There’s also news search , blog search and search within social media sites. Any time something can be searched on, that’s an optimization opportunity. Increasing awareness comes from making it easier for people to find you when they’re looking for information.
What is the role of search engine optimization in media […]
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Written by on February 13th, 2008 with no comments.
Read more articles on pr seo and seo pr and Press Release Optimization and media relations and Online PR and Public Relations and search engine optimization.
In a recent study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs, it was found that blogs are are a regular source for journalists for improving the speed of reporting news as well as guiding tone, but not for improving quality:
Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
Nearly 70 percent of all reporters check a blog list on a regular basis
One in four reporters (27.7%) have their own blogs
About one in five (16.3%) have their own social networking page
Almost half of reporters (47.5%) say they are “lurkers”
Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting
With this kind of insight, I can’t imagine why a company that’s engaged in media and public relations activities wouldn’t start a company blog or […]
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Written by on January 10th, 2008 with no comments.
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On the heels of the PRSA conference last week, the topic of how search plays a part in online PR effectiveness has continued to enter into the increasing numbers of discussions we’ve been having with companies working on figuring out where to best leverage their 2008 marketing/PR dollars. It’s that time of year again.
Now more than ever, PR and media relations efforts can benefit from attention to how search engine visibility influences consumer perceptions and the way both consumers and the media find information online. With an increasing variety of search types to choose from including standard search like Google, Yahoo, Live and Ask as well as platform or content type specific search such as news, blog, image, video and options within social media web sites, brings new opportunities to optimize content.
In the past I’ve used the Push and Pull PR model to explain how traditional […]
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Written by on October 30th, 2007 with no comments.
Read more articles on Public Relations and Reputation Management and media relations and Online PR and search engine optimization and toprank and Social Media and SEO.