We get lots of links recommendations daily from friends, industry peers, PR interns who have absolutely no idea what they’re doing and way too many mindless bots. In a moment of weakness as I wait for the opening reception for SIS to start, I thought I’d share a few worthy links from others and a few of our own.
Stairway to Google Heaven - Mel Carson from Microsoft was inspired by the Fishkins Rand and Gillian to write this blog post ode to what search marketing can do for good causes.
he finer points of top rankings - podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and myself on leveraging social media and networking channels such as Twitter, MyBlogLog and StumbleUpon. mp3
Can You Really Learn Search Marketing From a Conference? - Fellow SIS speaker Aaron Goldman seems a little jaded on the value of conferences and then […]
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Written by on December 12th, 2007 with no comments.
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Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager - Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.
This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.
My first day at Microsoft began at 4am on 11th July 2005 as I got up in St Margaret’s, South West London, in order to get the Eurostar to Paris to witness the launch […]
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Written by on November 12th, 2007 with no comments.
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Link posts are few and far between but there’s plenty to link to today with all the announcements at ad:tech and on the SEM web in general.
Monetizing the Conversation. BuzzLogic has announced their “Conversation Targeting” service, which enables the keyword driven monitoring of interlinking between blogs and other social media sites to uncover emerging “communities”. Once the “influencers” have been identified, you can use BuzzLogic’s interface via the Google API to place contextual or display ads on the sites of influence. There’s also a whole set of influencer management tools that allow you to conduct blogger relations and manage other outreach tasks.
I was able to see a demo on Friday of this new feature and am writing up a more extensive review of BuzzLogic along with 3 other social media monitoring tools this week.
Yahoo Webinar on Holiday Best Practices for Paid Search. Pato Spagnoletto, Senior Director of […]
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Written by on November 5th, 2007 with no comments.
Read more articles on mel carson and topseos and yahoo search marketing and indexrank and haika and adgooroo express and buzzlogic and Online Marketing.