Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix.
Vanina kicked off the session this morning discussing what social media is and how, when used correctly, it can benefit your business.
So, what is social media?
- Social networks like MySpace, Facebook and Xing
- Forums such as Phorum and phpBB
- Microblogging with twitter or pounce
- Multimedia sharing sites like YouTube, Flicker and Slideshare
- Diggs with Wikio and digg
- Blogs and live casts
- Virtual Universes like Second Life
Social media is a user centric approach to online marketing and each of these sites are built with the user and community in mind.
Use social media to:
- Connect with people
- Maintain brand positioning
- Generate more traffic
- Enlarge the targeted segment
- Increase the […]
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Written by on August 20th, 2008 with no comments.
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I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @davesnyder and @chriswinfield did a great job and the audience received a deep drill down into many aspects of Twitter.
In the end, Twitter on it’s own and with it’s uptime issues isn’t anywhere near as productive as it is in combination with third party tools like Twhirl, Summize and Twitturly. Return on effort from using Twitter really depends on how you use it. The mileage will vary based on your goals, how much you give and to what extent you use Twitter in combination with other socnets like Facebook, LinkedIn and offline networking.
Here’s my presentation hosted on Slideshare:
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Sponsored By: Reputation Management in a Google World PRSA Teleseminar
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Written by on June 19th, 2008 with no comments.
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At the upcoming Search Engine Strategies conference in Toronto, I’ll be presenting along with David Snyder and Chris Winfield a hotly anticipated session called “Twitter: Ultimate Time Waster, or Great Tool?”. With the fast growth and uptime growing pains, debates about Twitter are plentiful so let’s settle it once and for all with a Twitter poll:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
I’ll be sharing the results at SES Tornoto, so be sure to pass along this post and see if we can break our poll response record.
Sponsored By: TopRank Online Marketing Holistic Marketing: SEO, PPC, PR, Social, Email
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Written by on June 2nd, 2008 with no comments.
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The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience. Below I’ve listed the poll results and a few comments on each.
(39%, 87 Votes) Sharing links to items of interest to your network - Not surprising since the speed of reach on Twitter is so fast. As soon as you find something interesting that’s linkable, you can drop it on Twitter and your network knows immediately. With the URL monitoring tools like the Techmeme-like Twitt(url)y and twitbuzz you can track items of interest before they ever hit the blogosphere and long before they hit mainstream media.
(28%, 63 Votes) Networking for new contacts - I don’t explicitly use Twitter for this reason, but it happens. Twitter is like a […]
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Written by on May 15th, 2008 with no comments.
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Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community on how to get the most productivity out of it. This post shares a few new Twitter tools you may find useful.
TweetWheel - You may have a 100 or even 1000 followers. Which of your followers know each other? Tweet Wheel helps you find out visually. Note, if you have a LOT of followers, this will take a while.
The account I searched on has around 1,400 followers and it looks like Tweet Wheel limits the display to 100 or so. There’s only so much room on the screen.
Who Should i Follow? - Whether you’re new on Twitter or an early adopter, there are likely people you should be […]
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Written by on May 5th, 2008 with no comments.
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Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia”
The cast of characters in this session includes: Gregarious Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.
Follow these guys on Twitter and you may learn an awful lot about this space:
@gregarious
@jowyang
@stoweboyd
@briansolis
While you’re at it, feel free to follow me as well: @leeodden
I’ll admit that it was a pretty silly thing to blog this session because like the ADD reference above, it took new directions each moment and never stayed on any one topic for long. Not […]
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Written by on April 23rd, 2008 with no comments.
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Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Whether you’re in search marketing, advertising, interactive marketing, journalism or public relations, there are many ways to use Twitter as a communications, networking and even a socializing tool.
Some people post the most benign information such as the mass fixation on Twittering while in airports. Others produce steady streams of thoughtful goodness, insights and links to content you simply won’t find anywhere else. Twitter can even be a productive marketing tool and if you look, you’ll find an amazing number of resources on it.
Twitter and other microblogging platforms like it (Jaiku, Pownce) can be a distraction and they can also be productive. How do you use Twitter? Is it productive? Here’s our TopRank Reader Poll Question on Twitter:
Note: There is a poll embedded within this post, please […]
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Written by on March 5th, 2008 with no comments.
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By now, I’m not sure how many people DON’T have a Pownce account, but in case you do not and are interested, link here, oops :) I mean leave your email in a comment below and I’ll send you an invite. I have about 30 or so. After that, the Pownce invite giveaway is closed.
For the uninitiated, Pownce is a microblogging format similar to Twitter where you can also share files.
Sponsored By: SES ILM:07 Interactive Local Media Search Engine Strategies Local Nov 28-30 Los Angeles, CA
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Written by on October 24th, 2007 with no comments.
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