microsoft

You are currently browsing the articles from dumbseo.com | Search Engine Optimization Tricks matching the category microsoft.

SES San Jose: Keynote with Microsoft’s Satya Nadella

Satya Nadella is the SVP of the Search, Portal & Advertising Platform Group for Microsoft. In this session, Satya discussed the evolution of search and outlined strategies to help prepare for success. Specifically, he brings light to how we think about the evolution of search and the unique assets that will take it to the next level.
The evolution of search:
We can categorize the history of search by looking at 3 dimensions:
1. Core technology of search
2. Business model
3. Expectations
The core technology of SEO is the magic of keyword base search. The business model continues to shift with CPC driving efficiency as we continue to measure quantitative results and ROI.
Today, search Engine Marketing (SEM) is really an art form and a science to some respect. The end users are interacting with of us by using keywords and our ability to talk within the […]

Read the Rest of the Article…

Written by on August 19th, 2008 with no comments.
Read more articles on online-marketing and Search-Marketing and sessanjose08 and Jessica and satya nadella and search-engine-strategies and microsoft and search engine strategies and Search Engines and Business of SEO and SEO and Online Marketing.

Working at Microsoft – An adCenter Story from Europe

Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager - Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.

This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.
My first day at Microsoft began at 4am on 11th July 2005 as I got up in St Margaret’s, South West London, in order to get the Eurostar to Paris to witness the launch […]

Read the Rest of the Article…

Written by on November 12th, 2007 with no comments.
Read more articles on adCenter and microsoft and Guest Posts and mel carson and Pay Per Click and MSN and Online Marketing.