mike moran

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Internet Marketing Podcast with Mike Moran & Lee Odden

Fellow DMA and Search Engine Marketing Council member and friend Mike Moran recently asked if I’d be interested in doing a podcast series on Internet marketing and of course I jumped at the chance. Mike has previously shared an article here on “Why Search Marketing is So Hard“.
There are 8 podcasts in the series and they cover a range of internet marketing and new media marketing topics applicable to any business that’s trying to understand online marketing. For most of the podcasts, we use Mike’s books, “Search Engine Marketing Inc” written with Bill Hunt and Mike’s new book, “Do It Wrong Quickly” as starting points for discussing a range of topics related to how internet marketing is changing and what organizations can do to take advantage.
The first two podcasts are published now:

Reaching breakthrough results with internet marketing
Using the internet to reach your target audiences

Subsequent shows will be posted at InformIT. […]

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Written by on October 22nd, 2007 with no comments.
Read more articles on search engine marketing inc and ibm press and podcast and mike moran and do it wrong quickly and SEO and Social Media and Online Marketing.

Why Search Marketing Is So Hard

Editor’s Note: I am excited to introduce the next in our series of guest articles from IBM Distinguished Engineer Mike Moran.

The credentials list on Mike is a mile long including 20+ years experience in search technology, co-author of the best selling book “Search Engine Marketing Inc” as well as his recent book, “Do It Wrong Quickly“, 4 patents on search and retrieval technology, a sought after speaker at SES, DMA and AMA events and a great blogger with Biznology. Even though he’s one of the busiest people I’ve ever known, Mike stole some free time on a plane to write this post on the difficulties of search marketing for readers of Online Marketing Blog.
At first I didn’t know what to say in response. The head of marketing continued to fix his gaze on me to see my reaction. But what’s your comeback when someone yells, “I don’t […]

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Written by on October 8th, 2007 with no comments.
Read more articles on do it wrong quickly and mike moran and search engine marketing inc and Search Marketing and Pay Per Click and Business of SEO and SEO and Online Marketing.