Late last week, Lee, Jolina and I attended the event, Dual Reality: Who Controls Social Media in the Enterprise, sponsored by the Minnesota Interactive Marketing Association (MIMA). As we sat in the front row, eagerly awaiting the discussion panel to emerge, we reviewed the roster of panelists, including Interactive Directors (titles varying from one company to the next) from Fortune 500 Companies such as Target, Best Buy, General Mills, and Fingerhut. The question in everyone’s mind was: How are corporations really leveraging social media to reach customers online?
The answer is that most companies, large and small are still figuring out where social media as a communication and engagement platform fits. It’s a process of try, test and try again. Organizationally, adopting social media has it’s challenges as Jeremiah Owyang describes in his post Tire, Tower and Wheel.
When asked how Corporations are monitoring these conversations, the response across the board included […]
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Written by on May 20th, 2008 with no comments.
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Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise?
As a preview, I reached out to Douglas Pollei (left) of Social Media Club Minneapolis and VP of Internet Strategy and Corporate Development for IKANO Communications who helped get the panel created and panelist Jim Cuene (right), who is Director of Interactive at General Mills. to ask a few questions about tonight’s topic.
This dual interview offers everyman definitions of social media, common challenges in large organizations as well as tips and resources for companies trying to figure out how to get their arms around social media in their organizations. We also have reason for new nicknames: “Twitter Jim” and “Wiki Douglas”. Read on.
MIMA is having an upcoming event about social media in the enterprise, “Dual Reality: Who Controls Social Media […]
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Written by on May 14th, 2008 with no comments.
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Monday night, Jessica and I represented TopRank at a Minnesota Interactive Marketing Association (MIMA) Event in Minneapolis.
In the first of a series entitled ‘Conversations About the Future of Advertising’, Jan Leth from Ogilvy & Mather gave a presentation entitled ‘Dada, Data, Alpha and Beta’ in which he highlighted how marketers can take advantage of the digital age.
In particular I found interesting, the idea of momentgraphics versus demographics. Marketing of years past would have concluded that we need to know the age, race, income and interests of each of our prospects.
Momentgraphics focuses on the periods of time in which we need to target prospects. For example, someone searching for the phrase ‘cold medicine that works in less time’ is the prime target for a company producing cold medicine. The demographics of that person are irrelevant because we know they are in a ‘target moment’ making them the target market.
To take […]
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Written by on February 6th, 2008 with no comments.
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