The Expo Hall at SMX West opened today. Take a peak.
Strolling the floor
Folks chatting with Google
Folks chatting with Live
More SMXers
Check out all of the photos at TopRank’s SMX West Flickr set.
Sponsored By: SES New York March 17 - 20, 2008 Learn Search Engine Strategies, Tactics and More
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Written by on February 27th, 2008 with no comments.
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The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.
Stacy Harris:
Feedback from marketers is that traffic is good, but they want more of it. Marketers also want AdCenter to be easier to use.
Natala Menezes is up next and promptly announces Stacy was engaged last night!
Key points for current and future development of adCenter: Quality, Transparency and Simplicity.
What does this mean to keyword research, optimization and analysis? Access to real data, not just graphs including demographic and geographic information. It also means easy to use tools including keyword libraries and an adCenter add-in for Excel 2007 which focuses Keyword research, forecasting and monetization data.
Next up is Zhaohui Tang.
Keyword research is the most important aspect of any search optimization or analytics effort affecting: expansion, monetization, commercial intention, seasonality, synonyms, categories, translation, demographics and […]
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Written by on December 14th, 2007 with no comments.
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Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager - Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.
This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.
My first day at Microsoft began at 4am on 11th July 2005 as I got up in St Margaret’s, South West London, in order to get the Eurostar to Paris to witness the launch […]
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Written by on November 12th, 2007 with no comments.
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The buzz in the search marketing media and increasingly, the business press, on the importance of unified or universal search is gaining momentum and is unavoidable. Small and medium sized business web site owners and webmasters are now presented with the challenge of making sense out of the recent rash of search engine interface and functional improvements and how to adjust their online marketing efforts accordingly. Many are not sure what to do. Hopefully this short guide will shed light on the fundamentals and give some basic direction on next steps.
Early this summer Google rolled out one of the most significant changes to its search engine ever called Universal search. This update was followed a week or so later by Ask.com announcing Ask 3D. After a leak and then a more official announcement late September, Microsoft Live officially announced the 2.0 version of it’s search engine to […]
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Written by on October 11th, 2007 with no comments.
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Earlier this year I participated in an online focus group where questions were asked about various webmaster and SEO tools. The session was run by a third party and I was able to get them to admit it was for Microsoft. Tonight, like many others that showed interest, I received an invite to register from Nathan Buggia, Sr. Product Manager of the Live Search Webmaster Tools Team.
Similar to Google’s Webmaster Tools (Vanessa Fox interview here) and Yahoo’s Site Explorer tools (Tim Mayer interview here), the services included in this Beta of Microsoft’s Windows Live Webmaster Portal appear to be split up into three categories:
Troubleshooting
Site crawling
Site Indexing
Robots.txt
Sitemaps
Sitemaps
Creation
Submission (upload, autodiscovery)
Ping
Stats
Top search terms for your domain
Top search terms for other domains
Top keywords on your site
Inbound links to your site
Inbound links to other sites
Outbound links from your site
Outbound links from other sites
Perceived site quality score
Number of pages indexed
Search Engine Land has a […]
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Written by on September 10th, 2007 with no comments.
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WebmasterRadio.FM and their sponsors did not disappoint with the right of passage for new SES San Jose attendees known as “Search Bash“. Hula hoops, Jersey Girls, Marilyn Monroe, Sammy Davis, Dean Martin, Sumo wrestling, go go girls and an open bar all night. Tell me that’s not a formula for an evening you’ll likely not remember but really wish you could!
And now for a few photos:
Brandy and Daron Babin
Vivid Nightclub
Chris and Danielle Winfield
Ken Jurina and Mike McDonald
Sumo Search Bash Style
Dave Naylor and David Brown
Tim Mayer from Yahoo laughing about the ass he’s about to kick
Daron Babin instigating more sumo fun
Mel Carson (Microsoft) Lee and Natala Menezes (Microsoft)
Danny Sullivan and Greg Boser
Melanie Mitchell (AOL), Dave Roth (Yahoo), Laura Lippay (Yahoo) and Lee Odden (TopRank)
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Written by on August 23rd, 2007 with no comments.
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