New Media and Blogging for Influence with Journalists
In a recent study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs, it was found that blogs are are a regular source for journalists for improving the speed of reporting news as well as guiding tone, but not for improving quality:
Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
Nearly 70 percent of all reporters check a blog list on a regular basis
One in four reporters (27.7%) have their own blogs
About one in five (16.3%) have their own social networking page
Almost half of reporters (47.5%) say they are “lurkers”
Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting
With this kind of insight, I can’t imagine why a company that’s engaged in media and public relations activities wouldn’t start a company blog or […]
Written by on January 10th, 2008 with no comments.
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