Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. Concepts like “push and pull PR”, “digital asset optimization” and “press release optimization” have helped many marketers realize the benefits of SEO from different perspectives. The embedded slides below touch on several of these concepts:
SEO and PR for Digital Public Relations
View SlideShare presentation or Upload your own. (tags: internet web)
Of course, feedback and questions are always welcome. The webinar had about 350 participants online and there were well over 70 questions posed.
Sponsored By: PRSA International Detroit 10/25-28 Preconference Workshop: Search Engine Optimization for News
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Written by on October 30th, 2008 with no comments.
Read more articles on online-public-relations and news optimization and news seo and digital pr and Press Release Optimization and pr and SEO and Online PR and Public Relations and Online Marketing.
Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both.
In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs are ahead of the game in many ways, and in part because there is always something new and of value I can continue to offer to our clients.
That was my exact feeling when attending the PRSA session “What’s The ROI On Your Press Release.” This excellent session was presented by:
Greg Jarboe, President, SEO-PR
Laura Sturaitis, Senior Vice President Media Services & Product Strategy, Business Wire
Much of what was presented by Sturaitis will be familiar to regular readers of this blog, but new and vital to those either new to PR or veterans of traditional PR only.
As was the theme for much of this conference, and within the title of this session, […]
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Written by on October 28th, 2008 with no comments.
Read more articles on Marketing PR Conferences and pr-seo and PRSA 2008 and press release roi and news optimization and Press Release Optimization and Online PR and Public Relations and PR Conferences and SEO.
The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the short term and in some cases, long term visibility in standard search engines.
As both a SEO and a PR practitioner for companies ranging from startups for Fortune 20 corporations, our Online Marketing Agency is tasked with educating audiences in both industries. For example, at public relations conferences, I’m the SEO guy talking about optimized PR. At search marketing conferences, I’m the PR guy talking about using PR for SEO. Our Account Managers like Jolina Pettice and Mike Yanke do the same thing with clients.
The continuing convergence of both disciplines is inevitable. Neither is based […]
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Written by on April 22nd, 2008 with no comments.
Read more articles on Press Release Optimization and search-engine-optimization and digital impact conference and news optimization and PRSA and pr and SEO and Online PR and Public Relations and Online Marketing.