Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. Concepts like “push and pull PR”, “digital asset optimization” and “press release optimization” have helped many marketers realize the benefits of SEO from different perspectives. The embedded slides below touch on several of these concepts:
SEO and PR for Digital Public Relations
View SlideShare presentation or Upload your own. (tags: internet web)
Of course, feedback and questions are always welcome. The webinar had about 350 participants online and there were well over 70 questions posed.
Sponsored By: PRSA International Detroit 10/25-28 Preconference Workshop: Search Engine Optimization for News
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Written by on October 30th, 2008 with no comments.
Read more articles on online-public-relations and news optimization and news seo and digital pr and Press Release Optimization and pr and SEO and Online PR and Public Relations and Online Marketing.
We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.
Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring
The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank, we’re running both a internet marketing agency and a public relations practice, so we’ve always counseled our clients on the use of targeted keywords during interviews and in communications with the media as well as with content published to the web. In a push and pull PR strategy, keywords are used to optimize content and digital assets to enable the media to pull themselves to a client’s news.
Optimize your […]
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Written by on August 29th, 2008 with no comments.
Read more articles on news seo and social media monitoring and digital pr and pr-and-seo and digital public relations and social-media-pr and blogger-relations and Blogging and Social Media and Online PR and Public Relations and Online Marketing.
Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today’s entry will discuss how to start going about it.
Leveraging Low and High Tech for Social Media Relations
“Fuzzy”. That’s how I would describe most companies’ thinking on social media, SEO and PR. How can marketers and companies start incorporating the new rules of the social web into a digital PR effort?
The answer to that question starts with understanding the social web and the technology that connects audiences. Forrester often refers to this social connectivity as “social computing”. The socialized web provides media relations practitioners and search marketers with an array of tools to make it easier for journalists and the media to cover their clients’ news, promote content and attract links. They key is knowing which tools are most appropriate and effective and which are simply “shiny new objects”.
Start with the fundamentals. RSS […]
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Written by on August 28th, 2008 with no comments.
Read more articles on news seo and digital pr and seo-and-pr and social-media-pr and Public Relations and SEO and Online PR and Online Marketing.
News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search.
Lisa kicked off our session explaining that optimized press releases are a vital part of any news SEO strategy.
The first step to defining the online PR opportunity is to define the media segment. With your online PR campaign are you targeting editors, journalists, analysts or the media?
Media relations does not just mean getting your story found in the search results, but rather helping journalists find their story online.
So, how are journalists searching for news?
- Reaching out to […]
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Written by on August 20th, 2008 with no comments.
Read more articles on seo-pr and online-marketing and sessanjose08 and Jessica and news seo and News Search and search-engine-strategies and search-engine-optimization and SEO and search engine strategies and interactive marketing and Online PR and Press Release Optimization and Online Marketing.