PRSA 2008 - Media Myths & Realities
“Every company on earth, every client you have, every person you meet has to become involved in social media right this very second. This is especially true if you are in PR. If you are not sharing your messaging via social channels - and I mean, like yesterday - you are hopelessly behind the times and yours, or your clients messaging, is likely to go nowhere.”
Is this really the case? For those of us that have not been leveraging social media as heavily as others in our field, is the game over?
In the PRSA conference session Media Myths & Realities, Nicholas Scibetta, Global Director, Global Media for Ketchum let us know, thankfully, that those just getting started in social channels are not quite sunk yet.
Scibetta shared results of a survey begun in 2006 in partnership with USA Annenberg Strategic Public Relations Center that sought to learn the type of media […]
Written by on October 27th, 2008 with no comments.
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