Online Advertising

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SES San Jose Session: Search Industry Update

Paid search not only accounts for nearly 45% of the global online ad spend, but it is also one of the fastest growing online ad formats.
I’m currently enrolled in the Advanced Search Advertising course through the SEMPO Institute and am excited to learn about the new trends in search marketing, shared by industry experts like Heather Dougherty, Research Director for Hitwise, Kevin Lee, Executive Chairman & Co-founder of Didit, Sean Walsh, VP Online Marketing for LuxuryLink.com and Jaideep Singh, CEO & Co-Founder of Spock.com.
Online advertising spend reached $35 Billion in 2007 and is projected to continue to reach $44 Billion in 2008 and $54 in 2009.
Sean Walsh spoke specifically about the state of the travel industry. He stated that over the last several years, the shift to online advertising has been the fuel of growth for the travel industry. Something of concern is the American economy and specifically the habits […]

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Written by on August 18th, 2008 with no comments.
Read more articles on sessanjose08 and Jessica and Online Advertising and Search-Marketing and search-engine-strategies and search engine strategies and SEO and Online Marketing.

SES San Jose Session: Pay Per Conversion

Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns.
Bryan Eisenberg, Co-founder of Future Now Inc., along with Brett Crosby, Group Manager for Google, shared insight to identify missed conversations and how to improve your landing page and increase PPC ROI.
Pay Per Conversion, as explained by Eisenberg, is a shift from our Pay Per Click mentality. No longer focusing our efforts to just get the click, but rather transforming those clicks into a business opportunity or conversion.
If we were to compare PPC to a direct mail piece, the ad would be like the envelope, but as we all know, what really matters is the offer contained inside.
So, why do we fail to convert?

The […]

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Written by on August 18th, 2008 with no comments.
Read more articles on online-marketing and sessanjose08 and Jessica and Online Advertising and search-engine-strategies and adwords and search engine strategies and Pay-Per-Click and Pay Per Click and Online Marketing.