The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, weighed in with some tried and true advice in Reputation Monitoring and Management.
Andy Beal, Internet Marketing Consultant with Marketing Pilgrim and Lee Odden, CEO of TopRank Online Marketing and primary author of this blog, also contributed their advice for keeping the positive spotlight on your brand in this session moderated by Todd Friesen.
Why Monitor Online?
Lee pointed out that both your brand influencers and those influenced by your brand live online; your customers, prospects, competitors, etc. What is being said about your brand online can have a huge impact, both positive and negative, on your business.
“It’s […]
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Written by on November 12th, 2008 with no comments.
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The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
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Written by on November 12th, 2008 with no comments.
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The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
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As is tradition at Online Marketing Blog, we take quite a few photos at conferences. I’ve never come back from an event thinking that I took too many. Here are a few photos from day one of the WebmasterWorld Pubcon conference in Las Vegas, which for me, was interrupted by a trip over to the Zappos headquarters where I took a tour. Afternoon sessions were well attended as was the Zappos Tweetup at Hard Rock Cafe.
Joe (here flanked by Vanessa Zamora and Melanie Mitchell) is always the luckiest guy in the room - especially in Vegas
Michael Dorausch and Reem Abeidoh
Zack at Zappos Headquarters
Zappos, Elvis Style (including music)
6 SEOs Can’t be Wrong: Marcus, Bob, Chris, Greg, Neil, Cameron
Dan Perry and Ethan Giffin are pretty happy about Pubcon
Another packed session room at Pubcon
Microsoft with big smiles and plenty of visibility as an underwriting sponsor at Pubcon
There’s plenty to talk about in […]
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Written by on November 12th, 2008 with no comments.
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You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was… why not, what do you have to lose?
Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, Guillaume Bouchard, CEO of NVI, and Kent Schoen, Facebook Product Manager, joined forces at this session to discuss the Big sexy buzz around social media and provide some food for thought to convince skeptics that social media can be a successful marketing channel.
Warren Whitlock kicked off the session discussing twitter habits.
There are two stages of Twitter:
1. Denial: Why would anyone care what I ate for breakfast?
2. Reluctant Acceptance: I have a Twitter account but haven’t seen any traffic
The Twitter Revolution really is about making meaningful connections. Let people know what you are up to, because […]
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Written by on November 11th, 2008 with no comments.
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Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse. In Understanding the Complex Social Media Marketing Playing Field, moderator Joe Laratro led a panel of social media marketing architects who shared their social media design tips.
Rand Fishkin, CEO of SEOmoz, gave an overview of some of the various materials an online marketer can use when constructing a social media plan. Michael Gray, president of Atlas Web Service, created a strategic design plan for building successful social promotions. Cameron Olthuis, CEO of Factive Media, outlined best practices for interacting with social communities in ten steps. Neil Patel, CTO of Advantage Consulting Services, Inc., ended the session with a controversial look at “the dark side” of social media marketing.
Building […]
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Written by on November 11th, 2008 with no comments.
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One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.
The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.
I’ll get to those opportunities in a moment, but first I’ll offer some context for why this is such an important issue.
There are plenty of CEOs, executives, brand and business managers that are facing […]
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Written by on November 5th, 2008 with no comments.
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Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write up and video interview with Scott as well.
David started his presentation with an impromptu survey, asking the audience to respond with a show of hands to questions like:
How many of you have been to a tradeshow as a participant, not an exhibitor, in the last year? (very few people in the room raised their hands)
How many of you have responded to a Direct Marketing piece in the last year? (very few people in the room raised their hands)
How many of you have seen an advertisement, either magazine or TV, and made a call or […]
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Written by on November 4th, 2008 with no comments.
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In October we decided to mix things up a bit and offer more posts with practical tips, especially the SEO Basics series. While many of our readers appreciate industry insights, observations, conference coverage and interviews, it was the practical tips and resources that attracted the most interest.
While started out with tips focused on search engine optimization in October, we’ll begin offering similarly practical tips for digital PR and social media marketing as well.
The two day Social Media Smarts workshop in conjunction with the DMA will offer more than enough basic social media tips to share. Here are the top 10 Online Marketing Blog posts according to visitors, post ratings and incoming links for October:
SEO Tops Recession Internet Marketing Tactics - Over 400 internet marketing professionals took this survey to identify the top Internet marketing tactics to focus on over the next 6 months and SEO came out on top.
SEO Basics: […]
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Written by on November 3rd, 2008 with no comments.
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This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities. In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of Best Buy and PartnerUp, a company acquired by Deluxe.
The main speaker at this morning’s event was David Meerman Scott, popular author of several books including, “New Rules of Marketing and PR” which I recently recommended to a crowd of about 400 at the PRSA International conference earlier this week. Graeme Thickins was able to convince Scott to stay an extra day for the smbmsp event from another speaking engagement, much to the benefit of the MSP social media crowd.
In the presentation, Scott offered a mix of insights, guidelines and social media examples, including some very entertaining videos, that […]
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Written by on October 31st, 2008 with no comments.
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