Managing Online Reputation with SEO, Social Media & PR
One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.
The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.
I’ll get to those opportunities in a moment, but first I’ll offer some context for why this is such an important issue.
There are plenty of CEOs, executives, brand and business managers that are facing […]
Written by on November 5th, 2008 with no comments.
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