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SES San Jose: Video Search Engine Optimization (VSEO)

Earlier today, I attended the session “The Next Wave For Online Video,” which covered some high level insights into video advertising and online video trends. This session focused more on practical tips to get videos ranking in both video search engine and universal search results. Joseph Morin of Boost Search Marketing monitored this session in which five online video optimization experts shared their inside tips and tricks for launching your video to the masses. Each expert had a wealth of knowledge to share, so what follows are some highlights from each speakers’ presentation.
Greg Jarboe, President & Co-Founder of SEO-PR
Greg kicked off his segment with an old Japanese proverb, “If the only tool you have is a hammer, than every problem is a nail.” His primary criticism of the traditional SEO mindset is that optimization is the go-to response with regards to any type of online promotion. In video, Greg argues, […]

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Written by on August 18th, 2008 with no comments.
Read more articles on sessanjose08 and online-video and digital asset optimization and search-engine-optimization and SEO and toprank and search engine strategies.

SES San Jose: The Next Wave for Online Video

Online video has seen a surge in popularity over the past few years. What started out as simple user-generated content (UGC) has become a medium for everyone from the rich and famous to the video blogger next door. It is no surprise that marketers were quick to recognize this trend and capitalize on the success of viral videos in order to reach out to consumers. Yet online video marketing is almost as varied and complex as the ranting of LonelyGirl15. This session examines these complexities and how they relate to marketers. Moderator Rebecca Lieb, contributing editor at ClickZ, led a panel of three Online Video gurus as they discussed the viral video phenomenon, its causes and its future.
Jason Glickman drew on his experience as CEO at Tremor Media to give us an overview of different ways marketers can capitalize on the online video trend. He discussed the two most popular […]

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Written by on August 18th, 2008 with no comments.
Read more articles on sessanjose08 and online-video and online-marketing and toprank and search engine strategies and Search Engines and Online Marketing.