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Managing Online Reputation with SEO, Social Media & PR

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management.  Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.
The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.
I’ll get to those opportunities in a moment, but first I’ll offer some context for why this is such an important issue.
There are plenty of CEOs, executives, brand and business managers that are facing […]

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Written by on November 5th, 2008 with no comments.
Read more articles on online PR digital PR and search reputation management and online-reputation-management and orm and Online PR and Reputation Management and Online Marketing.

Online Reputation Management for Individuals

Recently I’ve had several discussions with a reporter from the Wall Street Journal on how small businesses can effectively use blogger relations and PR to market themselves. Out of that conversation came another topic about Online Reputation Management - not for companies, but for individuals.
There’s a tremendous amount of content and in some cases debate, being generated in the search marketing and public relations communities about the need to measure brands and reputations online. The first step in a ORM program is to start monitoring and there are some pretty incredible and often times costly software tools emerging to do that.
That’s all fine and good for measuring brands or companies, but what if the brand is you?
For example, there’s no doubt that both companies and candidates do a bit of “Googling” on each other to get a sense of what they’re getting in to before an in-person interview. I’m sure […]

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Written by on February 12th, 2008 with no comments.
Read more articles on orm and reputation monitoring and online reputation management and brand monitoring and Online PR and Reputation Management and toprank.