TopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers.
On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.
Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.
To help educate in-house and agency side direct marketers on how to […]
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Written by on November 19th, 2008 with no comments.
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Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write up and video interview with Scott as well.
David started his presentation with an impromptu survey, asking the audience to respond with a show of hands to questions like:
How many of you have been to a tradeshow as a participant, not an exhibitor, in the last year? (very few people in the room raised their hands)
How many of you have responded to a Direct Marketing piece in the last year? (very few people in the room raised their hands)
How many of you have seen an advertisement, either magazine or TV, and made a call or […]
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Written by on November 4th, 2008 with no comments.
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This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities. In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of Best Buy and PartnerUp, a company acquired by Deluxe.
The main speaker at this morning’s event was David Meerman Scott, popular author of several books including, “New Rules of Marketing and PR” which I recently recommended to a crowd of about 400 at the PRSA International conference earlier this week. Graeme Thickins was able to convince Scott to stay an extra day for the smbmsp event from another speaking engagement, much to the benefit of the MSP social media crowd.
In the presentation, Scott offered a mix of insights, guidelines and social media examples, including some very entertaining videos, that […]
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Written by on October 31st, 2008 with no comments.
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Thank you to Jonathan Dingman, who writes the Google News, Inside blog, for attending the DPAC II conference in New York this week and blogging the session, “SEO: Is Finding Your Inner DAO the Answer?” which included: Ron Belanger, Vice President, Agency Development at Yahoo!, Anne Kennedy, Managing Partner at Beyond Ink, Jolina Pettice, Senior Account Manager at TopRank Online Marketing and Noah Elkin, Vice President of Corporate Strategy at Steak as moderator.
Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO?
DAO is, essentially, optimizing what you own as an asset, digitally. It’s pretty straight forward. Whether it’s a video, an image, presentation, or a podcast, as a few examples, those are your digital assets. A video is an asset which should be optimized […]
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Written by on October 29th, 2008 with no comments.
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As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies.
To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first ever group interview with 4 speakers from some of America’s best known brands to share their insights on defining, justifying, testing, outsourcing, measuring and continuing to learn about social media for the enterprise.
Tim Collins, Senior Vice President of Experiential Marketing, is a eleven year veteran of Wells Fargo. He manages sponsorships, events, virtual worlds, social media, etc. He also has “Only at Wells Fargo” responsibilities including History Museums and an active Stage Coach Appearance program.
As Public Relations Manager, Debbie Curtis-Magley leads social media strategy, policies, and practices at UPS. Her role includes overseeing online monitoring, […]
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Written by on October 22nd, 2008 with no comments.
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Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.
This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.
http://video.google.com/videoplay?docid=-7593148891752653939
You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.
We shot this video on top of the Maker’s Mark RV parked in the Blog World Exhibit hall and you’ll have to forgive my sad camera movement technique. I think it’s time to invest in “real” video equipment, something that’s long overdue since we’ve been shooting interviews at confernces […]
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Written by on September 22nd, 2008 with no comments.
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Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally “buzzing” conference I’ve been to in a while. Bloggers are opinionated, natural networkers. Many bloggers might not be as open in other situations, but here amongst several thousand other like-minded individuals, people open up. Plus, it’s Vegas baby.
Here are a few of my favorite photos so far from Blog World Expo:
The audience during the “Blogs and PR” panel I was volunteered to join at the last minute. Fun!
Blog World Expo Founder Rick Calvert and Programming Chair Dave Taylor
Beautiful people blog too: Valerie Combs and Brian Solis
Chris Brogan aka ‘Jones Soda Famous” and moi
Woot Woot for the Blog Team! Geoff Livingston and David Berkowitz
Making new connections: Toby Bloomberg of Marketing Diva & Steve Hall of AdRants
Rohit Bhargava and me post interview
TechSet Pool Party at Bare in Mirage
Hanging out at the TechSet Party: George Athannassov, […]
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Written by on September 21st, 2008 with no comments.
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There’s a pretty big agenda in store for the upcoming Digital Publishing and Advertising Conference in New York also known as “DPAC II“. Topics, people and conversations around media, marketing, publishing, and technology will all come together to help the digital content and advertising industry understand what’s next and what’s right for them. Anyone in the digital media industry, especially on the East coast would do well to attend this event.
Thanks to the organizers at DPAC II, Online Marketing Blog has 2 free passes to give away ($695 each value) to our readers. Over the past two weeks we’ve watched comments made on our weekly BIGLIST Updates of SEO blog reviews where the opportunity to win a free pass to DPAC II was announced.
Mert Sahinoglu of Falcon Living who blogs at Metroseo and made a Google Custom Search Engine for blogs included in the BIGLIST.
Jonathan Dingman, Vice President, Marketing at […]
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Written by on September 12th, 2008 with no comments.
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I wonder how many people reading this blog right now work for a company that:
1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level
Well, I’ve got some really good news. On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.
TopRank has been tasked to source speakers and moderate a panel at Blog World Expo on “Search Engine Optimization and New Media”. We have an impressive panel with Michael Gray aka graywolf, Brian Clark of Copyblogger.com and Stephen Spencer of Netconcepts. An impressive lineup on […]
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Written by on September 11th, 2008 with no comments.
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TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, “Digital Asset Optimization.” While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers.
Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.
OMMA Global New York, “Platform Wars” will be held at the Marriott New York Marquis September 18-19, 2008 and features a prestigious line up of speakers including:
Chris Anderson from Wired and Geoff Ramsey from eMarketer as well as senior digital marketing executives from: MySpace, ABC TV, National Geographic, LinkedIn, HP, comScore, Hulu, Nickleodeon, Time, Virgin Mobile and Nokia. Emcee duties will […]
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Written by on September 10th, 2008 with no comments.
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