Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.
Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.
For example, here are all the different ways one might search for a ‘cabin’ in which to spend some vacation time:
Cottage
Chalet
Retreat
Country house
Camp
Cabana
Shed
Villa
Lodge
Log house
Just looking through that list – without my associating words to regions for you – you can probably guess most of them!
Now imagine if you’re trying to get interested vacationers from a different region to book a ‘villa’ on your website, but have […]
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Written by on December 6th, 2007 with no comments.
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Whether you’re part of the search industry or just affected by it, you’ve probably not only grown used to change but are excited by it.
Attending a session this morning about personalized and universal search, we had a panel full of excited folks and audience members all bursting at the seams to discuss what these two types of search bring.
Panelists included:
Moderator:
Greg Jarboe, President and Co-Founder, SEO-PR
Speakers:
Dave Davies, CEO, Beanstalk
Jonathan Mendez, Founder and Chief Strategy Officer, OTTO Digital
Richard Zwicky, Founder and CEO, Enquisite
Aaron D’Souza, Software Engineer, Google
Bill Barnes, Co-Founder & Executive Vice President, Enquiro Search Solutions Inc.
James Colborn, Director, US Trade Marketing, Microsoft Corporation
The start of it all is Google making its personalized search much more the default for many users, shaping search results based on a number of criteria. As well, its roll out of universal search.
Aaron D’Souza, from Google, made sure the audience understood the differences between the two for […]
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Written by on December 5th, 2007 with no comments.
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Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, personalized search, iGoogle and the iPhone.
Marissa sated that they felt users were happy with the new universal search. A lot of work had to go into chainging the algorithm to incorporate the additional sources but they were happy. She did say that they had a long way to go yet and other sources, such as scholar, may be added in the future. Google’s goal with universal search is to be more like an encyclopedia with as much relevant information right at your finger tips.
On the topic of personalization, Google has tens of millions of users in the personalized search program. Google is currently just in the […]
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Written by on August 22nd, 2007 with no comments.
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The personalization of search results is not the only way to target someone, you can also personalize your website to ensure your visitors feel engaged as soon as they arrive.
Gordon Hotchkiss gave some great examples and data behind personalized search and proved that I actually does work. Everyone remembers the golden triangle right? It shows how people use Google and where they actually click. Now, with personalized search and universal search enabled, the golden triangle changes quite a it. The focus shifts to the content targeted directly to the user and, if there is imagery in the results, the users start there. In their test, Gordon said that when personalized search results were given, users were 3x more likely to click on a results and much less likely to click on ads.
Jonathan Mendez said that personalization is being done daily in the PPC area and […]
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Written by on August 21st, 2007 with no comments.
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