I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.
Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:
Aug 20, 2008 - Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)
Sep 18, 2008 - OMMA Global, NYC
Panel: “Digital Asset Optimization”
Sep 20, 2008 - Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media”
Media Sponsor
Oct 16th - DMA08, Las Vegas
Workshop: “SEO and Public Relations”
Oct 25 & 27 - PRSA International Conference, Detroit
Panel: “Future of PR and New Media”
Workshop: “SEO for News Content”
Nov 12, 2008 - WebmasterWorld Pubcon, Las Vegas
Presenting: […]
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Written by on August 14th, 2008 with no comments.
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Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends.
Read my live blogging notes below or you can view the entire presentation over at Slideshare or Rubel’s post about tracking digital trends here.
Mass vs Micro. It’s less about reach and more about impact. Mass market is dying. Micro is blogging, Twitter, Friendfeed etc. Even if people are not producing content and media, they’re impacted by it.
Google is not just a search engine, it’s a reputation management engine and is a place for PR. People trust each other more than authority figures. PR is more about “Public Relationships”, not “Public Relations”.
“Open Files” references the way Edelman tracks digital […]
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Written by on June 16th, 2008 with no comments.
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This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer.
Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question.
Jason: What are three things you want to know?
Less tools and tactics and more to how you’re applying this, illustrating the value of it
More about blogger relations
Strategy and context. Enough about tools. Are blogs for every organization?
My observation is that based on these questions, it seems many of the PR professionals in the audience are not sold on blogs per se, and tools/tactics are premature. They want to know if a blog makes sense or not, does it fit within an overall communications plan.
Social media is about community not an audience.
Ironically, […]
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Written by on June 10th, 2008 with no comments.
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Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:
05/14/08 - MIMA: Duality Reality - Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.
05/15/08 - Teleseminar: Reputation Management in a Google World
Crisis communications PR pal Kami Watson Huyse and […]
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Written by on May 13th, 2008 with no comments.
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Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.
Over the past 3 years we’ve become very much involved with conferences and even becoming the first blog to be an official media sponsor for SES. Our focus in the past has been with search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year and focus on more conferences outside of search as the needs of our online marketing clients and agency continue to evolve and refine.
The conferences that I’m attending in the coming months include:
May: ACCM in Florida
Jun: PRSA Digital Impact in NYC
Jul: ad:tech in Chicago
Aug: Search Engine Strategies in San Jose
Sep: Blogworld Expo in Las Vegas
Oct: DMA08 in Vegas
Oct PRSA International Conference in Detroit
Nov: […]
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Written by on April 29th, 2008 with no comments.
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M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media relations professionals, academics and business communicators from across the country gathered at what is known as the largest event for media relations in the world. Kevin blogged the event over at Media Relations blog and I made a few posts here and many more on Twitter.
Here’s a summary of the sessions we attended and covered:
The compelling morning keynote presentations were sandwiched by PR Technology updates and then followed by 4 tracks of sessions. Here are the sessions that Kevin and I blogged:
Media Relations Summit 2008: A Preview - Kevin
MR Summit: Charlie Rose and the Death of the VNR - Kevin
Disney’s Duncan Wardle and the Future of Public Relations - Kevin
Evergreen Magic: How To Make News When There’s No News […]
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Written by on April 10th, 2008 with no comments.
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In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.
Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?
Rose: The thing about a story… Describes the recent news over the weekend about the Clinton campaign manager getting sacked. People that do what I do want to advance a story like that. Stories are about communicating the range of emotions that are important to people.
The world I live in is driven by relationships. It’s not who you know, but how you know them.
I tell the story through interviews and visuals. On the CR show, he tells the story through engagement. Doesn’t go through the interview with questions but with an arc. An interview shouldn’t be QA QA QA. It should be a dialogue and […]
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Written by on April 10th, 2008 with no comments.
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The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now you’re thinking you have to listen to an engineer? Mike admits he can’t be Robert and neither should we.
“You have permission to sip from the new web 2.0 world, rather than drink from it like a fire hose”. Give yourself permission to do a little bit of this. What I don’t want is for you to feel overwhelmed by all of this. Also, “I’m going to count clips and thats it”. Don’t retreat to what you’re comfortable with. Be willing to experiment.
The reason second book is named “Do it Wrong Quickly” is to encourage people to be wrong and then learn. Admit that most of what we do is wrong. Most […]
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Written by on April 8th, 2008 with no comments.
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Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis on Union Square. The near crossover meant a weekend in one of my favorite cities.
As one of the largest conferences dedicated to media relations, this event attracts an array of public relations practitioners including the top PR agencies in the world, large and small corporate PR staff and academics from PR programs at major universities. Overall theme seems to be looking to the future.
I am joined by media relations specialist, Kevin Sawyer who will be blogging the event over at Media Relations Blog. Today was made up of pre-conference intensives and workshops. Monday and Tuesday sessions are filled with high level and practical how to programming.
Here are a few of the PR sessions I plan on attending:
Keynote #1: “The Art of the Story: Finding […]
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Written by on April 6th, 2008 with no comments.
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The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on the social media. It was a great match for TopRank: SEO and social media for public relations.
A modest sized audience, but engaged and plenty of questions.
Jim Sinkinson, Publisher of Bulldog Reporter
One of my presentations: “Optimizing Press Releases for Search Engines (SEO) and Using RSS to Distribute Releases”.
My co-panelist Bill Barnes of Enquiro on our panel about driving traffic to corporate web sites and optimizing PR content.
Keynote speaker, Barry Parr of JupiterResearch talked about how social media is transforming corporate communications.
Niki Dugan from Yahoo talking about using video on corporate web sites.
Jeannette Gibson from Cisco also […]
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Written by on November 30th, 2007 with no comments.
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