SEO Tips for Public Relations
During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and public relations. There’s plenty of sage advice for PR professionals interested in leveraging search engine optimization tactics in the interview, so if you have 25 minutes be sure to click the link above and listen. Otherwise, here is a paraphrased accounting of our talk:
How can SEO can help an organization raise awareness?
People are looking for information, they use a variety of types of search such as Google, Yahoo, Live and Ask as the predominant channels. There’s also news search , blog search and search within social media sites. Any time something can be searched on, that’s an optimization opportunity. Increasing awareness comes from making it easier for people to find you when they’re looking for information.
What is the role of search engine optimization in media […]
Written by on February 13th, 2008 with no comments.
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