Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. Concepts like “push and pull PR”, “digital asset optimization” and “press release optimization” have helped many marketers realize the benefits of SEO from different perspectives. The embedded slides below touch on several of these concepts:
SEO and PR for Digital Public Relations
View SlideShare presentation or Upload your own. (tags: internet web)
Of course, feedback and questions are always welcome. The webinar had about 350 participants online and there were well over 70 questions posed.
Sponsored By: PRSA International Detroit 10/25-28 Preconference Workshop: Search Engine Optimization for News
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Written by on October 30th, 2008 with no comments.
Read more articles on online-public-relations and news optimization and news seo and digital pr and Press Release Optimization and pr and SEO and Online PR and Public Relations and Online Marketing.
The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the short term and in some cases, long term visibility in standard search engines.
As both a SEO and a PR practitioner for companies ranging from startups for Fortune 20 corporations, our Online Marketing Agency is tasked with educating audiences in both industries. For example, at public relations conferences, I’m the SEO guy talking about optimized PR. At search marketing conferences, I’m the PR guy talking about using PR for SEO. Our Account Managers like Jolina Pettice and Mike Yanke do the same thing with clients.
The continuing convergence of both disciplines is inevitable. Neither is based […]
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Written by on April 22nd, 2008 with no comments.
Read more articles on Press Release Optimization and search-engine-optimization and digital impact conference and news optimization and PRSA and pr and SEO and Online PR and Public Relations and Online Marketing.
After 10 plus years in the SEM business, it’s a bit of an understatement to say that the nature of SEO is constantly changing. Those changes involve both the search engines refining the way they sort and display search results as well as consumer search behaviors. A simple example would be a year ago, searching Google would return mostly web pages in the search results. That same search today might include videos, news items, images or blog posts - now commonly known as Universal search.
In addition to web pages, each of these types of information comes from a different database. This presents opportunities for companies to gain search visibility not only with high ranking web pages, but with other digital media as well. Changes with search and ranking criteria are constantly being fine tuned and improved by the search engines.
Because SEO is a constantly changing industry, moreso […]
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Written by on April 15th, 2008 with no comments.
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Many companies narrowly define PR activities online solely as blogger relations when in reality, online public relations is so much more. To me, internet based public and media relations encompasses gaining editorial exposure on the web with sites like blogs of course, but it also leverages web based technologies, networks and platforms for developing and maintaining more efficient communication with the media. And by “media” I mean traditional media with an online presence as well as other influencers - be they bloggers, power social news users or social networkers.
Communication efforts might happen online, but the media exposure outcomes may be in print or the web. The question arises, if the connections are made and maintained online using online PR and social media tools, but the exposure is offline, is it still online PR? I say yes.
Earning editorial visibility on the web as a function of public and online […]
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Written by on March 6th, 2008 with no comments.
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Tomorrow the PRSA is conducting a teleseminar “PR and Social Media - What every practitioner needs to know“.
Take a first-hand look at the phenomena that are redefining the practice of public relations. Hear from three digital PR pioneers about the array of new tools, strategies and channels available to today’s practitioner from Facebook and Second Life to blogger relations, digital video and search engine reputation management.
As has been the case with a number of public relations industry events, I am tasked with bringing a search marketing perspective to a PR and social media focused panel. A similar session was held at the PRSA International Conference last year, “Social Media for PR Practitioners“, so the seminar tomorrow will be a nice update.
The PR and Social Media event will include an interesting cast of PR characters:
Peter Himler from Flatiron Communications and The Flack blog who will be handling moderator duties.
David Bradfield, […]
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Written by on February 25th, 2008 with no comments.
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I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.
Fifteen minutes before the session, the room was packed with people eventually standing against the back wall and it was clear that both the room and the topic of social media were going to be hot.
After introductions Peter Himler started out the session by having Rob, Nicco and I explain our respective companies and provide insights into the over riding topic of PR and social media. Rob always does a nice job with that as he’s quite “in the thick” of social media from every angle, ranging from search to PR to virtual worlds. In fact, […]
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Written by on October 23rd, 2007 with no comments.
Read more articles on new media pr and pr and PRSA and PRSA Philadelphia and PR Conferences and Public Relations and SEO SEM Conferences and Social Media and Online PR and Online Marketing.