PRSA 2008: What’s The ROI On Your Press Release?
Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both.
In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs are ahead of the game in many ways, and in part because there is always something new and of value I can continue to offer to our clients.
That was my exact feeling when attending the PRSA session “What’s The ROI On Your Press Release.” This excellent session was presented by:
Greg Jarboe, President, SEO-PR
Laura Sturaitis, Senior Vice President Media Services & Product Strategy, Business Wire
Much of what was presented by Sturaitis will be familiar to regular readers of this blog, but new and vital to those either new to PR or veterans of traditional PR only.
As was the theme for much of this conference, and within the title of this session, […]
Written by on October 28th, 2008 with no comments.
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