Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends.
Read my live blogging notes below or you can view the entire presentation over at Slideshare or Rubel’s post about tracking digital trends here.
Mass vs Micro. It’s less about reach and more about impact. Mass market is dying. Micro is blogging, Twitter, Friendfeed etc. Even if people are not producing content and media, they’re impacted by it.
Google is not just a search engine, it’s a reputation management engine and is a place for PR. People trust each other more than authority figures. PR is more about “Public Relationships”, not “Public Relations”.
“Open Files” references the way Edelman tracks digital […]
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Written by on June 16th, 2008 with no comments.
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This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer.
Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question.
Jason: What are three things you want to know?
Less tools and tactics and more to how you’re applying this, illustrating the value of it
More about blogger relations
Strategy and context. Enough about tools. Are blogs for every organization?
My observation is that based on these questions, it seems many of the PR professionals in the audience are not sold on blogs per se, and tools/tactics are premature. They want to know if a blog makes sense or not, does it fit within an overall communications plan.
Social media is about community not an audience.
Ironically, […]
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Written by on June 10th, 2008 with no comments.
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Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.
Over the past 3 years we’ve become very much involved with conferences and even becoming the first blog to be an official media sponsor for SES. Our focus in the past has been with search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year and focus on more conferences outside of search as the needs of our online marketing clients and agency continue to evolve and refine.
The conferences that I’m attending in the coming months include:
May: ACCM in Florida
Jun: PRSA Digital Impact in NYC
Jul: ad:tech in Chicago
Aug: Search Engine Strategies in San Jose
Sep: Blogworld Expo in Las Vegas
Oct: DMA08 in Vegas
Oct PRSA International Conference in Detroit
Nov: […]
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Written by on April 29th, 2008 with no comments.
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