Have you considered developing content specifically to drive traffic from social media sites? Have you also considered what you want from that social media traffic, and what to do with it once you have it?
In a session titled, “Earning Big Bucks with Social Media Traffic“, Social Media Marketing advocates including Rank Fishkin, Vanessa Fox, Michael Gray and Alexander Barbara gave some great tips to drive traffic via social media channels and how to monitize that traffic.
Michael Gray kicked off the session discussion how making a connection within the social media world is key to drive traffic to your website. Michael stated that monetizing social media traffic is harder than most other types of traffic and you should only try to make money from this type of traffic if you truly grasp the concept of social media and monetization.
First off, don’t break the rules!
understand the written and unwritten rules of the […]
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Written by on November 15th, 2008 with no comments.
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The last regular session of the day I decided to attend was on In-House SEO and PPC which was moderated by Melanie Mitchell and included Jessica Bowman, Dan Perry, Ana Schultz, Allison Fabella and Jill Sampey. The issues that in-house search marketers experience are the same issues that SEO agencies experience when performing enterprise SEO and PPC programs.
I walked in at the start of Jessica Bowman’s presentation who was talking about roadblocks to internal search engine marketing efforts:
Adds projects to man hours
Inconsistent with other goials
Goes against existing progrtamming standards
Were not technically feasible
Added to the project timeline and cost
Once you get executive buy in, you cannot stop. Most opposition stems from lower and middle management. Middle managers need to get upper level support.
You plan of action needs to constantly and consistently reiterate the SEM message to all employees. The buy in includes a preview that SEO will run into […]
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Written by on November 13th, 2008 with no comments.
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The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro.
First up is Todd who covered 30 different tools which are too many to mention here but included tools for: browsers, domain server, keywords, competitive research, ranking checkers, backlink checking, on page optimization, spidering, productivity and tools for fixing duplicate content. but the most interesting included:
User agent switcher allows you to surf the web as if you were a bot from an engine so you can see sites the way search engine spiders see them.
Search Status Firefox plugin shows you various time saving information all in one place
Header Checker
SiteUptime lets you know when your site goes down
Domain Tools Bookmarklet that gives you whois information on the domain name you’re looking at. Also shows other domain names […]
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Written by on November 13th, 2008 with no comments.
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The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
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Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Pubcon and Reputation Management.
The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Reputation Management and Pubcon and Online Marketing.
The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Reputation Management and Pubcon and Online Marketing.
You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was… why not, what do you have to lose?
Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, Guillaume Bouchard, CEO of NVI, and Kent Schoen, Facebook Product Manager, joined forces at this session to discuss the Big sexy buzz around social media and provide some food for thought to convince skeptics that social media can be a successful marketing channel.
Warren Whitlock kicked off the session discussing twitter habits.
There are two stages of Twitter:
1. Denial: Why would anyone care what I ate for breakfast?
2. Reluctant Acceptance: I have a Twitter account but haven’t seen any traffic
The Twitter Revolution really is about making meaningful connections. Let people know what you are up to, because […]
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Written by on November 11th, 2008 with no comments.
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